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The brand has announced its new social media campaign #AbDikhengeAsliRang. Highlighting the technology of more natural colours of Videocon’s revolutionary Liquid Luminous Technology

exchange4media Staff Oct 16, 2017 2:01 PM

Trendspotting: Brands to optimize mobile affiliate tracking to lure customers?blur=25

2015 will see brands moving towards a perfect environment for affiliate tracking

Ankur Singh Feb 4, 2015 9:24 AM

Ad blockers on the rise, digital advertisers in India emphasize on content?blur=25

As ad blockers gain traction in 2015, Indian advertisers still have some time to battle it out. Content is becoming key to being visible and avoiding ad blockers

Ankur Singh Jan 30, 2015 8:21 AM

Programmatic targeting of content to gain foothold in 2015?blur=25

The industry will witness a critical mass of publishers beginning to leverage behavioural data to programmatically target content

Ankur Singh Jan 15, 2015 8:41 AM

2015 Digital Challenge: The case of content marketing spends and measurable ROI?blur=25

Marketers will have to become more interested in correlating their spend on content marketing to a more measurable impact on overall sales and ROI as technology partners will begin offering the means to measure that impact

Ankur Singh Jan 12, 2015 8:52 AM

Digital marketing biggest challenge and opportunity for brands in 2014?blur=25

We speak to top marketers on what was the biggest challenge that was faced by the marketing fraternity in 2014. All insights pointed to one truth

Ankur Singh Dec 26, 2014 8:10 AM

Search and display ads continue to command high ad spends?blur=25

Advertisers bet big on search and display ads, a trend which is likely to continue in the evolution of online advertising in India, say experts

Ankur Singh Sep 8, 2014 7:52 AM

Making Big Data work for brands in India?blur=25

Big Data can help brands reach consumers through highly relevant, discoverable and targeted advertising when used intelligently to combine datasets from offline to online world

Ankur Singh Aug 25, 2014 8:14 AM

TO THE NEW Roundtable brainstorms over 'Social for Business'?blur=25

Are brands and organisations using social media well enough to their advantage? To explore tangible business performance of social media on digital platforms, exchange4media hosted TO THE NEW Digital Roundtable

Ankur Singh Aug 21, 2014 9:21 AM