shikher-gupta

The brand has announced its new social media campaign #AbDikhengeAsliRang. Highlighting the technology of more natural colours of Videocon’s revolutionary Liquid Luminous Technology

exchange4media Staff 16-October-2017

2015 will see brands moving towards a perfect environment for affiliate tracking

Ankur Singh 04-February-2015

As ad blockers gain traction in 2015, Indian advertisers still have some time to battle it out. Content is becoming key to being visible and avoiding ad blockers

Ankur Singh 30-January-2015

The industry will witness a critical mass of publishers beginning to leverage behavioural data to programmatically target content

Ankur Singh 15-January-2015

Marketers will have to become more interested in correlating their spend on content marketing to a more measurable impact on overall sales and ROI as technology partners will begin offering the means to measure that impact

Ankur Singh 12-January-2015

We speak to top marketers on what was the biggest challenge that was faced by the marketing fraternity in 2014. All insights pointed to one truth

Ankur Singh 26-December-2014

Advertisers bet big on search and display ads, a trend which is likely to continue in the evolution of online advertising in India, say experts

Ankur Singh 08-September-2014

Big Data can help brands reach consumers through highly relevant, discoverable and targeted advertising when used intelligently to combine datasets from offline to online world

Ankur Singh 25-August-2014

Are brands and organisations using social media well enough to their advantage? To explore tangible business performance of social media on digital platforms, exchange4media hosted TO THE NEW Digital Roundtable

Ankur Singh 21-August-2014

Advertisment

Advertisment

Advertisment

Advertisment

Advertisment