The merger of the IRS and NRS led to the formation of Readership Studies Council of India (RSCI). The RSCI would have 10 members from both the Audit Bureau of Circulation (ABC) and the Media Research User’s Council (MRUC). The ABC and MRUC have nominated these members. Lynn de Souza, Chairman & CEO, Lintas Media Group, is expected to be first Chairperson of the RSCI.
The Bombay Ad Club has announced the office bearers for 2011-12. Lodestar UM’s CEO Shashi Sinha has been elected President of the Ad Club. Times Television Network’s CEO Sunil Lulla is Vice President. Ajay Kakar, CMO, Aditya Birla Group – Financial Services and Sujoy Ghosh, Director, BCCL are Secretary & Jt Secretary, respectively. Pratap Bose, CEO, Mudra Max is the Treasurer.
In a power packed morning at the Jagran Group presented exchange4media Conclave 2011’s Mumbai leg, Mike Cooper, CEO - PHD Worldwide, decodes returns on social media investments. The Session Chairperson for this address is Shashi Sinha, CEO, Lodestar UM.
Entries for the second ever Indian Digital Media Awards, being hosted by exchange4media, are now closed, and the jury process is getting underway. With over 530 entries coming in, the jury has its hands full to find the best of India’s digital advertising.
The Advertising Agencies Association of India (AAAI) and the Ad Club Bombay have resolved the issues brewing on Abby Awards and the controversies surrounding it. The Abby awards continue to take place at GoaFest. The two bodies have created an Awards Governing Council. Shashi Sinha (CEO, Lodestar UM India) would be the Chairman of this Council.