shashi-sinha
I want to be careful about ‘engagement’: Shashi Sinha?blur=25

Quantitative analysis should be considered an important aspect to attract media planners & advertisers, says Lodestar UM’s Shashi Sinha

Synjini Nandi Jul 11, 2012 7:17 PM

Video: The future lies in emerging markets?blur=25

Marketers, brand strategists, & media planners talk about how emerging markets in India present golden opportunity for growth in the coming times

Deepika Bhardwaj Jul 2, 2012 7:35 PM

Dabangg Bihar is fast catching up with growth markets?blur=25

Resilient in the face of challenges, emerging markets of India today have become a force marketers cannot afford to ignore

Shree Lahiri Jun 29, 2012 7:00 PM

10 takeaways from IPG Mediabrands India roundtable @Cannes Lions?blur=25

IPG Mediabrands brought agency officials and Indian advertisers together to focus on India

Noor Fathima Warsia Jun 19, 2012 9:27 PM

10 takeaways from IPG Mediabrands India roundtable @Cannes Lions?blur=25

IPG Mediabrands brought agency officials and Indian advertisers together to focus on India

Noor Fathima Warsia Jun 19, 2012 9:25 PM

Aditya Birla Group-India Today deal is good news for media industry?blur=25

Shashi Sinha, CEO, Lodestar UM says the move can help India Today unlock its value

Shashi Sinha May 21, 2012 9:18 PM

Aditya Birla Group-India Today deal is good news for media industry?blur=25

Shashi Sinha, CEO, Lodestar UM says the move can help India Today unlock its value

Shashi Sinha May 21, 2012 9:18 PM

7 takeaways from Goafest 12?blur=25

Goafest 2012 brought some interesting thoughts for young Adlanders. Here are seven takeaways that stood out the most...

Noor Fathima Warsia Apr 23, 2012 10:21 AM

7 takeaways from Goafest 12?blur=25

Goafest 2012 brought some interesting thoughts for young Adlanders. Here are seven takeaways that stood out the most...

Noor Fathima Warsia Apr 23, 2012 10:21 AM

Maxus, Hero MotoCorp, Sachin Bansal win big at IDMA 2012?blur=25

Hero MotoCorp won the Advertiser of the Year award & Maxus bagged the Agency of the Year award; Sachin Bansal of Flipkart received the IDMA Person of the Year award

exchange4media Staff Apr 17, 2012 6:48 PM

IDMA 2012: Winners to be announced tonight?blur=25

The initiative will acknowledge contributions of advertising agencies, media agencies, digital companies, e-commerce companies and mobile players

exchange4media Staff Apr 16, 2012 8:50 AM

IDMA 2012: 3 days to go?blur=25

Ninety seven entries spread across 55 award categories will be honoured at the third edition of IDMA, 2012 in Mumbai on Monday, April 16

Rahul Dubey Apr 13, 2012 10:02 AM

Best of digital work to be awarded on Apr 16?blur=25

Nominees for the Digital Advertiser of the Year award are Hero Moto Corp, M TV, Tata Docomo, Airtel, Mahindra Auto, Volkswagen, among others

Rahul Dubey Apr 10, 2012 10:05 AM

523 entries battle it out at IDMA 2012?blur=25

From the 523 entries received for Indian Digital Media Awards 2012, 126 nominees have been shortlisted by an eminent panel of jury members

Rahul Dubey Apr 5, 2012 6:04 AM

The big deal: Rs 40 cr per match, how will STAR make it work??blur=25

STAR’s Rs 3851 crore deal with BCCI is not dependent on just ad sales, say industry experts, who see this as the first serious bet on TV digitisation and the changing media landscape

Noor Fathima Warsia Apr 3, 2012 2:18 PM

The big deal: Rs 40 cr per match, how will STAR make it work??blur=25

STAR’s Rs 3851 crore deal with BCCI is not dependent on just ad sales, say industry experts, who see this as the first serious bet on TV digitisation and the changing media landscape

Noor Fathima Warsia Apr 3, 2012 2:04 PM

IDMA 2012: Jury meet concludes; winners to be declared on April 16?blur=25

The final round of adjudging over 500 entries of the Indian Digital Media Awards 2012 was completed yesterday; awards to be declared on April 16

Rahul Dubey Apr 3, 2012 8:20 AM

IMPACT’s 50 Most Influential Women list unveiled?blur=25

IMPACT 50 Most Influential Women list was announced on March 19, 2012 in an event to honour these achievers, in Mumbai

Priyanka Mehra Mar 24, 2012 10:52 AM

IMPACT’s 50 Most Influential Women list unveiled?blur=25

The wait is over. IMPACT 50 Most Influential Women list was announced on March 19, 2012 in an event to honour these achievers, in Mumbai

Priyanka Mehra Mar 20, 2012 10:46 AM

IMPACT’s 50 Most Influential Women list unveiled?blur=25

The wait is over. IMPACT 50 Most Influential Women list was announced on March 19, 2012 in an event to honour these achievers, in Mumbai

Priyanka Mehra Mar 20, 2012 10:44 AM