shashi-sinha
Video: Narrowcasting is our mantra - Shashi Sinha

The CEO of IPG Mediabrands talks about digital payoffs, the agency's approach amidst the economic slowdown & increased focus on narrowcasting, among other things...

Priyanka Mehra Oct 22, 2013 7:57 AM

IPG Mediabrands elevates leadership talent to strengthen core team in India

Nandini Dias has been appointed as CEO, Lodestar UM; Anamika Mehta is the new CEO of Initiative; and Amar Deep Singh will become CEO of MAP

Priyanka Mehra Oct 18, 2013 9:04 AM

We want India to take a leadership position in G-14: IPG's Jim Hytner

"You think that the economy is slowing down, but compared to the UK, Germany or even China, India is a great growth market for us," says the G14 CEO & Prez of Global Clients, IPG Mediabrands

Twishy Oct 8, 2013 8:02 AM

Goafest 2013: Withdrawn entries & complaints to be revisited by Super Jury

The Super Jury will now give a verdict on all the complaints regarding the Creative Abbys, including withdrawn entries of BBDO India and DDB Mudra

Priyanka Mehra Apr 16, 2013 9:37 PM

Goafest 2013: Withdrawn entries & complaints to be revisited by Super Jury

The Super Jury will now give a verdict on all the complaints regarding the Creative Abbys, including withdrawn entries of BBDO India and DDB Mudra

Priyanka Mehra Apr 16, 2013 9:37 PM

Has brand Goafest taken a beating?

As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the current turn of events...

Priyanka Mehra Apr 15, 2013 9:39 PM

Has brand Goafest taken a beating?

As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the current turn of events...

Priyanka Mehra Apr 15, 2013 9:39 PM

AGC withdraws DDB Mudra’s entry for Electrolux in Print category

With this, DDB Mudra loses a Silver. The entry is considered similar to the work done on a campaign for LG washing machines by Y&R, Sao Paulo, Brazil

Priyanka Mehra Apr 13, 2013 7:53 PM

AGC withdraws DDB Mudra’s entry for Electrolux in Print category

With this, DDB Mudra loses a Silver. The entry is considered similar to the work done on a campaign for LG washing machines by Y&R, Sao Paulo, Brazil

Priyanka Mehra Apr 12, 2013 9:44 PM

The saga continues...AGC withdraws BBDO's entries awarded for DHL

The Creative Abbys withdrawal is due to similarity of work with that produced by Ogilvy’s Hongkong office; the metals include 2 Gold and 1 Silver

Priyanka Mehra Apr 12, 2013 7:46 PM

Grabs@ Goafest 2013

Here’s what we heard people say at the Advertising Conclave on the first day of Goafest 2013

Abhinav Trivedi Apr 5, 2013 6:04 AM

Grabs@ Goafest 2013

Here’s what we heard people say at the Advertising Conclave on the first day of Goafest 2013

Abhinav Trivedi Apr 5, 2013 6:03 AM

Buzz around media agencies: Goafest 2013

Mindshare leads the number of shortlists for the Media Abbys… but who will actually bag the metals tonight?

Shobhana Nair Apr 5, 2013 5:20 AM

Buzz around media agencies: Goafest 2013

Mindshare leads the number of shortlists for the Media Abbys… but who will actually bag the metals tonight?

Shobhana Nair Apr 5, 2013 5:16 AM

Sony consolidates media biz with IPG Mediabrands’ Initiative

With this, the Sony Mobile business also moves from OMD to Initiative – IPG Mediabrands. The total spends are pegged upwards of Rs 300 crore

exchange4media Staff Mar 4, 2013 7:14 PM

New leaders set to take media agencies to another level

Changes in leadership and trends such as consolidation, collaboration will define the domain in 2013

exchange4media Staff Feb 1, 2013 7:17 PM

Nominees for IAA Leadership Awards announced

Shashi Sinha, Sam Balsara, Vikram Sakhuja, C Venkatesan, Kainaz Gazdar, Anuradha Aggarwal, Deepa Harris, Sujit Ganguli among the nominees

exchange4media Staff Jan 29, 2013 7:32 PM

GoaFest 2013 targets to present the ‘unexpected’

Event will kick off on April 4, 2013; Nakul Chopra is Chairman of Goafest Committee & Shashi Sinha is Chairman of AGC

exchange4media Staff Jan 11, 2013 7:36 PM

As media agencies gear up for a Terra Nova in 2013

2012 is making way for an exciting 2013 as changes at the top will redefine the media agency business in India

Noor Fathima Warsia Jan 1, 2013 5:28 PM

Use personalisation to drive sales: Shashi Sinha

Personalisation of media is not only about media placement, but also about conversion, says the CEO designate of IPG Mediabrands India

exchange4media Staff Nov 27, 2012 6:22 PM