shashi-sinha
IAA Chapter: Media agency heads deliberate on advertising forecast for 2016?blur=25

The India chapter of International Advertising Association (IAA) recently hosted ‘Retrospect and Prospect--Advertising Outlook 2016 and beyond’ in Mumbai, wherein Anupriya Acharya, Group CEO, Zenith Optimedia, Shashi Sinha, CEO, IPG Mediabrands and Vikram Sakhuja, ? Group CEO Madison Media & OOH at Madison World presented their ad spend projections for the year 2016. The three stalwarts also participated in a discussion which was moderated by Ashok Venkatramani, CEO, ABP News Network

exchange4media Staff Feb 25, 2016 8:12 AM

New Year Resolutions of Industry honchos?blur=25

Here are some promises industry honchos have made to themselves by way of New Year resolutions

exchange4media Staff Jan 6, 2016 7:54 AM

It’s very short-sighted to say that we’ll get measured only if we’re doing well: Shashi Sinha?blur=25

“The need has come for all the stakeholders across disciplines to come together and decide to keep their differences aside, because measurement or the lack thereof, is going to hurt the industry,” says Sinha, CEO, IPG Mediabrands, while speaking at Ad Club Media Review

exchange4media Staff Jul 23, 2015 10:45 AM

It’s very short-sighted to say that we’ll get measured only if we’re doing well: Shashi Sinha?blur=25

“The need has come for all the stakeholders across disciplines to come together and decide to keep their differences aside, because measurement or the lack thereof, is going to hurt the industry,” says Sinha, CEO, IPG Mediabrands, while speaking at Ad Club Media Review

exchange4media Staff Jul 23, 2015 8:34 AM

As far as I'm personally concerned, we're working towards April launch for BARC : Shashi Sinha?blur=25

BARC has already started meter seeding and monitoring and there are a few check points that will come. But I am confident we are in good shape, says Shashi Sinha, CEO, IPG Mediabrands

Priyanka Mehra Feb 19, 2015 9:12 AM

Trendspotting: Redefining the role of media in a borderless world?blur=25

All media platforms are striving to take competitive lead by using creative technological tools. The growing needs of brands and the market are redefining the role of media in a borderless world at the Ad Club's Media Review 2014

Ankur Singh Dec 22, 2014 8:02 AM

Industry bigwigs congratulate Uday Shankar and Punit Goenka?blur=25

Madison's Sam Balsara, Epic's Mahesh Samat, IPG Mediabrands' Shashi Sinha and Future Group's Sandip Tarkas shower praises on IMPACT Person of the Decade Uday Shankar and IMPACT Person of the Year 2014 Punit Goenka

Collin Furtado Dec 9, 2014 7:54 AM

Pratap Bose elected President of Ad Club; Bhaskar Das is Vice President?blur=25

Other Ad Club office bearers for 2014-15 include Raj Nayak (Secretary), Ajay Kakar (Joint Secretary) and Ravi Rao (Treasurer). Shashi Sinha is the immediate Past President of the Ad Club

exchange4media Staff Sep 12, 2014 1:07 PM

Agro Tech's Narendra Ambwani elected as Chairman of ASCI?blur=25

Benoy Roychowdhury of HT Media was elected Vice-Chairman, and Shashi Sinha of IPG Mediabrands was elected Honorary Treasurer

exchange4media Staff Sep 12, 2014 8:12 AM

Is selling a product to consumers the same as selling content to viewers??blur=25

Shashi Sinha, CEO, IPG Mediabrands, Sudhanshu Vats, Group CEO, Viacom18 Media & Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network South Asia, discuss selling brands and content in a segmented & screen agnostic world

exchange4media Staff Jun 13, 2014 8:28 AM

Guest Column: Goafest - the journey from Mumbai to Goa: Arvind Sharma?blur=25

On the eve of Goafest 2014, Arvind Sharma traces the journey of Goa and shares the story of how India's biggest advertising festival has achieved the stature that it does today

Arvind Sharma May 28, 2014 8:01 AM

The first ever Dainik Bhaskar INK Awards announced; entries open?blur=25

The Awards aim to reward creativity in print advertising and will be given in 21 categories. Shashi Sinha, CEO, IPG Mediabrands is the Jury Chairman

exchange4media Staff Apr 7, 2014 8:03 AM

IMPACT Top 50 Most Influential Women’s list to be unveiled today?blur=25

The third edition of IMPACT magazine's most eagerly awaited list of the most influential women in media, marketing and advertising is all set to be revealed in Mumbai today

exchange4media Staff Mar 19, 2014 9:54 AM

Countdown for IMPACT Top 50 Most Influential Women begins?blur=25

The much awaited list is all set to be unveiled on March 19, 2014 in Mumbai at a glittering evening hosted by Colors

exchange4media Staff Mar 12, 2014 9:52 AM

IMPACT Top 50 Most Influential Women Jury meet concludes?blur=25

The much awaited list for IMPACT Top 50 Most Influential Women for 2014 is all set to be unveiled on March 19, 2014 in Mumbai

exchange4media Staff Mar 3, 2014 9:32 AM

IMPACT's Top 50 Most Influential Women list to be unveiled on March 19?blur=25

This is the third edition of the Top 50 list. The special initiative is a step to acknowledge the achievements of women who give a whole new meaning to the words - power and influence

exchange4media Staff Feb 26, 2014 9:52 AM

Experts throw light on the changing dynamics in media buying behaviour?blur=25

With the focus shifting from mere reach to sharply looking at the customer, media buying agencies have specialised tools that look at the customer from every aspect, say industry experts

Gunjan Verma Feb 26, 2014 9:38 AM

Gloves are off as BARC takes an indirect dig at the 'existing ratings system'?blur=25

Punit Goenka, Chairman, BARC states that the BARC model will be low cost & high value, while he terms the TAM model as inefficient system and not robust enough

Abhinav Trivedi Jan 21, 2014 9:32 AM

IPOY: The final countdown begins!?blur=25

The IMPACT Person Of The Year 2013 award ceremony will be held in Mumbai on Dec 6. The award is given to a person or group of persons who have made maximum impact in the media, mktg & advtg world

exchange4media Staff Dec 3, 2013 9:46 AM

IPOY: The final countdown begins!?blur=25

The IMPACT Person Of The Year 2013 award ceremony will be held in Mumbai on Dec 6. The award is given to a person or group of persons who have made maximum impact in the media, mktg & advtg world

exchange4media Staff Dec 3, 2013 9:19 AM