Idea has shared 2450 GB of data with Room to Read and SARD on the conclusion of its Easy Share campaign

e4m Desk Mar 30, 2016 4:48 PM

exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.

e4m Desk Mar 5, 2016 7:33 AM

Why did the top two Bollywood celebs known for massive brand endorsements not make it to the TAM AdEx Celebrity Endorsement List (Jan to Sept 2014)? Are brands going for younger celebrities?

Collin Furtado Dec 17, 2014 9:01 AM

Sashi Shankar of Idea tops the list, followed by SN Bhattacharya of LIC and Kartik Jain of HDFC Bank

e4m Desk Dec 15, 2014 10:33 AM

Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget

e4m Desk Mar 10, 2014 10:29 AM

Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget

e4m Desk Mar 10, 2014 8:03 AM

"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas

Sneha Ullal Jun 5, 2013 7:35 PM

The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6

Abhinav Mohapatra Feb 25, 2013 8:59 PM