sharad-kapoor
Players bullish on mobile as the new screen for sports events

In spite of monetisation issues, mobile players are investing in live streaming of sports, given the potential for marketers & increasing preference for mobile as first screen by TG

Saloni Surti Aug 19, 2013 8:16 AM

Want to run a successful political campaign? Turn to mobile marketing

With factors such as increasing users, cost effectiveness and trust factor through voice services, mobile has emerged as a strong medium for political marketers

Saloni Surti Jul 9, 2013 9:08 AM