Taking forward its Mumbai Search initiative, Hindustan Times is embarking on its Mission Fitter drive from August 25, 2011 to make Mumbaikars more health conscious. The initiative has been planned on the basis of a health and fitness survey carried out by the group.
The National Capital Region is increasingly becoming a focus area for print players. After launching its Gurgaon edition, Hindustan Times has now launched its Noida edition, which hit the newsstands on August 27, 2010. The launch will be supported by an aggressive promotion and marketing strategy.