shanta-saikia
Roughly 20% of our revenues globally come from digital: Tim Sutton?blur=25

The serious dollar now is in helping companies to become publishers of their own material across multiple platforms & engaging with audiences directly, says the Chairman, APAC, Weber Shandwick

Shanta Saikia Nov 23, 2013 8:16 AM

Publicis Omnicom Group is a merger of 'unequals': Sir Martin Sorrell?blur=25

According to the WPP Chief, an organisational structure, where there is a co-chairman or rotating chairman, won't work in the long-term. Strategically, it's a 180-degree reversal

Shanta Saikia Sep 13, 2013 9:28 AM

Reporter's Diary: Of acquisitions, a JV & threat of a shutdown?blur=25

While strategic acquisitions & partnerships point to optimism still intact in slowdown times, shutting down of an established entity forces one to take a reality check

Shanta Saikia Sep 7, 2013 10:26 AM

Reporter’s Diary: A tragic catalyst of change?blur=25

A long-suffering nation says enough is enough and the media is actively supporting it, perhaps a lot of good will emerge from this monstrous attack

Shanta Saikia Dec 22, 2012 10:37 PM

Reporter’s Diary: Of Skyfall & blank TV screens?blur=25

Ready or not, digitisation is here to stay, but for those homes yet to receive STBs, it will be a dark Diwali, at least on their television screens

Shanta Saikia Nov 3, 2012 10:04 PM

Reporter’s Diary: Why the world needs more Malalas?blur=25

Pakistani schoolgirl Malala Yousafzai might just be the catalyst that could bring about a sea change in the neighbouring nation, feels Shanta Saikia

Shanta Saikia Oct 13, 2012 9:54 PM

timesdeal initiates first ever brand campaign?blur=25

Print is being used to generate maximum impact; it is being supported by online display & search ads

Shanta Saikia Oct 11, 2012 1:32 AM

Reporter’s Diary: Media hits some turbulence?blur=25

That dreaded word for any employee – ‘layoff’ – is doing the rounds again. Will it be a wave or just a minor ripple this time, wonders Shanta Saikia

Shanta Saikia Sep 15, 2012 9:19 PM

Reporter’s Diary: Whither goest, journalism??blur=25

Where is journalism headed today – is it catering to an increasingly whimsical reader base or maintaining one’s integrity to the truth, wonders Shanta Saikia

Shanta Saikia Aug 11, 2012 9:54 PM

Reporter’s Diary: How much is too much??blur=25

What started out as a case of molestation of a young girl in Guwahati, is now alarmingly pointing fingers at the role of media in the entire sordid episode

Shanta Saikia Jul 21, 2012 10:08 PM

Penn Schoen Berland, Puretech form alliance?blur=25

The companies have entered into a partnership to provide clients with ‘360 degree persuasion solutions’

Shanta Saikia Jul 19, 2012 9:04 PM

Penn Schoen Berland, Puretech form alliance?blur=25

The companies have entered into a partnership to provide clients with ‘360 degree persuasion solutions’

Shanta Saikia Jul 19, 2012 7:38 PM

Mobile commerce to drive eBay India growth?blur=25

With robust growth foreseen for mobile commerce, eBay has adopted a marketing pitch that states: ‘Reach for your phone before you reach for your wallet’

Shanta Saikia Jul 9, 2012 9:14 PM

The transformation of Bihar?blur=25

Once a land of the lawless, Bihar has today become a model for progress. Deputy CM of Bihar Sushil Kumar Modi explains how this was achieved

Shanta Saikia Jul 3, 2012 7:09 PM

Reporter’s Diary: Of TRAI diktat & digitisation deadlines?blur=25

Less ads during one’s favourite soap is a welcome move for the viewers, but e4m’s Shanta Saikia wonders how it would impact ad rates and revenues

Shanta Saikia May 19, 2012 9:13 PM

Vibgyor revamps corporate identity?blur=25

After 10 years in the business, Vibgyor Brand Services has adopted new corporate identity and business philosophy that seeks to ‘Involve and Excite’

Shanta Saikia Apr 20, 2012 10:19 AM

MakeMyTrip enables ‘social’ travel with Tripalong?blur=25

MakeMyTrip’s social app, Tripalong integrates social networks and maps travel itinerary to help users connect with friends while traveling

Shanta Saikia Apr 19, 2012 1:38 PM

Percept Media Lab launches; forecasts IPL 5 viewership?blur=25

As per Percept’s study, 15+ Female SEC ABC viewership of IPL 5 is slated to grow by 17 per cent even as IPL viewing among women is steadily declining

Shanta Saikia Apr 10, 2012 10:23 AM

Reporter’s Diary: A refreshed vision?blur=25

Shanta Saikia reflects on how the minds of industry stalwarts work and how interactions can open up a whole world of opportunities

Shanta Saikia Mar 31, 2012 7:58 AM

Greenline lights up OOH campaign for MS Office 365?blur=25

OOH agency, Greenline has made use of LED lighting to draw more eyeballs for the outdoor campaign for MS Office 365. The initiative is being carried out in five cities

Shanta Saikia Mar 12, 2012 9:23 AM