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Isobar India, a digital agency belonging to the Dentsu Aegis Network, conceptualised and created the TVC for Visa’s Tap to Pay campaign for contactless cards

Rasika Kiran Upasani Mar 14, 2019 8:50 AM

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Gopa Kumar, EVP, Isobar India, speaks about the current status of the digital media industry in India, Isobar’s focus areas for 2019, and more

Venkata Susmita Biswas Feb 13, 2019 7:55 AM

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Shamsuddin Jasani, Group MD of Isobar - South Asia, speaks about building it as the agency for the digital age as it completes a decade on August 26

Venkata Susmita Biswas Aug 20, 2018 8:58 AM

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IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Aug 13, 2018 8:51 AM

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As part of his new role, Jasani will be responsible for the Isobar portfolio across the South Asia region.

exchange4media Staff Aug 9, 2018 1:28 PM

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The conversation centred around trends such as how internet and video are becoming synonymous, decentralization of the power of internet and the rise of digital superstars

Misbaah Mansuri Jun 29, 2018 8:51 AM

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The International Advertising Association hosted an informal get together for Piyush and Prasoon Pandey who are to be conferred with the Cannes Lions Lifetime Achievement Award (Lion of St Mark)

exchange4media Staff Jun 19, 2018 12:55 PM

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India won 40 metals last year at Cannes Lions. There is immense pressure on agencies to maintain the momentum this year

Venkata Susmita Biswas Jun 18, 2018 9:00 AM

Experts discuss future of digital advertising in India @DAN exchange4media Digital Report launch?blur=25

Marketers and agency heads discuss the way forward for digital media at the launch of the Dentsu Aegis Network exchange4media Digital Report.

exchange4media Staff Mar 2, 2017 8:46 AM

The Maddies 2016: Digital experts delve into effective mobile marketing strategies for digital-first consumers?blur=25

At the second edition of exchange4media Mobile Awards – The Maddies, the panel discussion, titled Mobile: "How much is too much" involved notable speakers from digital world getting into a serious discussion on mobile marketing

exchange4media Staff Sep 30, 2016 8:13 AM

The Maddies 2016: Digital experts delve into effective mobile marketing strategies for digital-first consumers?blur=25

At the second edition of exchange4media Mobile Awards – The Maddies, the panel discussion, titled Mobile: "How much is too much" involved notable speakers from digital world getting into a serious discussion on mobile marketing

exchange4media Staff Sep 30, 2016 8:13 AM

MakeMyTrip appoints Isobar India as their Digital Partner Agency?blur=25

As their digital partner, the agency will handle digital brand engagement and social media management duties

exchange4media Staff Aug 6, 2016 11:37 AM

Isobar bags digital mandate of Hachette India?blur=25

The agency won the account following a multi-agency pitch

exchange4media Staff Oct 21, 2015 2:02 PM

Government empanels Isobar with National e-Governance Plan for Digital India Program?blur=25

Isobar India aims at playing an active and productive role with the NeGD in its future projects under the 'Digital India' banner

exchange4media Staff Oct 16, 2015 12:03 PM

Why e-commerce ad spends will be runaway success this festive season?blur=25

E-commerce space took off spectacularly well last Diwali with small as well big e-commerce players in a no holds barred ad spend spree. Industry experts believe this festive season will be even better for the flourishing sector

Sarmistha Neogy Jul 27, 2015 10:10 AM

Why e-commerce ad spends will be runaway success this festive season?blur=25

The small as well as the big e commerce players bare no holds in spending on ads. With more money coming into market, it feuls more ads during festive season. Read more.

Sarmistha Neogy Jul 27, 2015 8:21 AM

Google Mobilegeddon to websites: Be mobile-friendly or be left behind ?blur=25

Google’s new algorithm is designed to improve mobile search by giving more weightage to mobile-friendly web pages. Google has stated, in no uncertain terms, that a page is “either mobile-friendly or not”; there are no grey areas and no degrees of ‘friendliness’

Abhinn Shreshtha Apr 29, 2015 8:01 AM

Barbeque Nation gives its digital mandate to Isobar?blur=25

Under the mandate, Isobar will reach out to active and fast growing social communities in India

exchange4media Staff Mar 26, 2015 3:18 PM

Dentsu Aegis Network forms Digital Council with heads of Isobar, Webchutney, iProspectCommunicate2?blur=25

With 500 digital specialists and three digital specialist companies as part of the Digital Council, the aim is to provide comprehensive digital services in India

exchange4media Staff Jun 30, 2014 8:14 AM