Coca-Cola has launched its new integrated communication initiative – ‘Khushiyan Baatne Se Hi Badhti Hain’, this Diwali. To further amplify the campaign, Coca-Cola has tied up with Shah Rukh Khan’s soon-to-be-released movie ‘Ra.One’ through an interesting consumer promotion.
The 38th FIPP World Magazine Congress began in India with a house packed with Indian and international delegates exchanging notes on what is keeping the magazine business busy globally. The opening ceremony saw actor Shah Rukh Khan set the tone for October 11 and 12, when discussions on various subjects on the magazine industry would unravel.
Shah Rukh Khan’s much awaited movie ‘Ra.One’ is expected to be the most advertised Indian film. Setting a trend in film marketing, the actor has entered into strategic marketing pacts with several brands to create buzz around the movie before its Diwali release.
Transforming the destiny of the ‘Aam Aadmi’ is what ‘Kaun Banega Crorepati’ has always been about. With the show slated to go on air on August 15, 2011, Sony has begun a campaign buzz around the show, and the focus is once again on the common man and how the show can transform his life...
Celebrating 150 years of its existence globally, TAG Heuer is now bullish on India and is planning to expand to Tier II and III cities extensively. The brand is also firming up its plans to tie up with India’s Buddh International F1 circuit. Manishi Sanwal, General Manager, LVMH Watch & Jewellery India, shares more...
With the New Year around the corner, Sameer Nair, CEO, Turner General Entertainment Network, leads Imagine into a new phase of financial and creative firepower. Shah Rukh Khan has been chosen as the host for ‘Zor ka Jhatka’, a “hilarious and wildly entertaining” reality show starting January-end 2011. Nair speaks to exchange4media on the plans ahead.
Indian Premier League has managed to reach every nook and corner of the country, including the usually considered to be remote North-East. Leading the spread there are the region’s FM radio stations with several on-air and on-ground activities. With a lot of supporters of Kolkata Night Riders in the North-East, Nine FM and Radio Misty are helping the IPL franchise further strengthen its fan base here.
FICCI Frames is rarely known for engaging the advertising community. Yet this year, the event saw none other than WPP’s CEO, Sir Martin Sorrell, as the Keynote speaker of the day. In typical Martin Sorrell style, the advertising visionary divided his address in points to give his view on why he was bullish on the communication services or marketing services industry.