Nokia launches Nokia Channel Me campaign?blur=25

Nokia & Kolkata Knight Riders have launched a consumer engagement initiative that enables consumers to launch their own personalised channels

Priyanka Mehra Apr 4, 2012 7:48 AM

Dish TV’s Rs 25-cr campaign a tribute to TV buffs?blur=25

Dish TV has repositioned itself with its Rs 25-crore campaign, ‘Dish Sawaar Hai’. Penned by Prasoon Joshi, the ad has already got the nation singing

Deepika Bhardwaj Jan 20, 2012 9:06 AM

Shah Rukh Khan is Mumbai franchisee holder for I1 Super Series?blur=25

 Actor Shah Rukh Khan, along with KKR partners and the Mehta Group, became Mumbai franchise owners for the all new motorsport racing league i1 Super Series, an initiative by Machdar Motorsports. Khan’s involvement with the i1 Super Series is definitely a big boost for the championship that will commence early January 2012.

Sai Prasanna Nov 7, 2011 9:18 AM

Reporter’s Diary: Mesmerised by the giants of advertising?blur=25

Shree Lahiri has had a full week attending all three days of AdAsia 2011 and finds the takeaways from the congress priceless. Here is her account and summation of the key points of the mega event...

Shree Lahiri Nov 5, 2011 8:49 AM

Reporter’s AdAsia Diary: Legends are here, where’s Gen Next??blur=25

Right from Shah Rukh Khan’s antics on stage to a high dose of statistics and great insights, the first day of AdAsia 2011 was intense, and if any further proof was required, the shortage of seating in the session halls and the packed media lounge made up for it…

Dipali Banka Nov 2, 2011 9:18 AM

AdAsia 2011 Diary: Alok Agrawal - My AdAsia 2011 wish list?blur=25

AdAsia is not about the shows. It’s about thought. And action, states Alok Agrawal, COO - SW Asia, Cheil Worldwide. Writing exclusively for e4m Agrawal emphasises on what need to be the main takeaways from this congress…

Alok Agrawal Nov 2, 2011 9:09 AM

AdAsia 2011: Creativity unleashed with a luminous line-up of speakers?blur=25

After a gala opening ceremony on October 31, 2011, it’s time for some scintillating discussions and passionate debates at the AdAsia 2011, as the luminous line-up of speakers get down to some serious business.

exchange4media Staff Nov 1, 2011 9:53 AM

Coca-Cola embarks on Diwali campaign; ties up with SRK’s Ra.One?blur=25

Coca-Cola has launched its new integrated communication initiative – ‘Khushiyan Baatne Se Hi Badhti Hain’, this Diwali. To further amplify the campaign, Coca-Cola has tied up with Shah Rukh Khan’s soon-to-be-released movie ‘Ra.One’ through an interesting consumer promotion.

exchange4media Staff Oct 12, 2011 8:23 AM

FIPP World Magazine Congress kicks off full force in India?blur=25

The 38th FIPP World Magazine Congress began in India with a house packed with Indian and international delegates exchanging notes on what is keeping the magazine business busy globally. The opening ceremony saw actor Shah Rukh Khan set the tone for October 11 and 12, when discussions on various subjects on the magazine industry would unravel.

Noor Fathima Warsia Oct 11, 2011 8:48 AM

SRK’s ‘Ra.One’ flexes its marketing muscle?blur=25

Shah Rukh Khan’s much awaited movie ‘Ra.One’ is expected to be the most advertised Indian film. Setting a trend in film marketing, the actor has entered into strategic marketing pacts with several brands to create buzz around the movie before its Diwali release.

Priyanka Nair Sep 27, 2011 8:52 AM

Reporter’s Diary: Get Set Go!?blur=25

Correspondent Priyanka Nair is raring to go in her new role of a journalist as she rushes from story to story, even as she manages the travel travails due to auto strikes and the Rain God...

Priyanka Nair Sep 24, 2011 8:11 AM

Kaun Banega Crorepati – making the ‘aam’ ‘khas’?blur=25

Transforming the destiny of the ‘Aam Aadmi’ is what ‘Kaun Banega Crorepati’ has always been about. With the show slated to go on air on August 15, 2011, Sony has begun a campaign buzz around the show, and the focus is once again on the common man and how the show can transform his life...

Shubhangi Mehta Jul 15, 2011 9:10 AM

Matrix and SRK ‘Kill the Cash’?blur=25

Matrix takes the ‘Don’ route for its latest TVC, featuring the Kolkata Knight Riders, for Matrix ForEx Cards.

exchange4media Mumbai Bureau May 23, 2011 8:38 AM

TAG Heuer ups marketing spends by 30 pc; gears up for F1?blur=25

Celebrating 150 years of its existence globally, TAG Heuer is now bullish on India and is planning to expand to Tier II and III cities extensively. The brand is also firming up its plans to tie up with India’s Buddh International F1 circuit. Manishi Sanwal, General Manager, LVMH Watch & Jewellery India, shares more...

Preeti Hoon May 9, 2011 8:55 AM

IPL4: Matrix partners with KKR, earmarks Rs 20 cr as ad spends?blur=25

The company has earmarked an ad budget of Rs 18-20 crore for communication exercises that will see KKR’s Shah Rukh Khan endorsing Matrix.

Noor Fathima Warsia Apr 28, 2011 8:55 AM

Big ideas, big wins: Pradeep Sarkar, Apocalypso Filmsworks?blur=25

In conversation with exchange4media, ad-film maker Pradeep Sarkar speaks about the changing scenario of ad-film making in India, his production house Apocalypso Filmsworks and the ‘big idea’.

Shubhangi Mehta Mar 1, 2011 7:16 AM

Imagine TV seeks clarification from TAM over 'Zor ka Jhatka'?blur=25

According to Imagine TV, TAM Media Research data has shown nearly 400 per cent drops and gains at market level. The channel seeks clarification on data trends, which it believes is “counter intuitive to GEC viewing behaviour”.

Noor Fathima Warsia Feb 18, 2011 9:45 AM

Imagine sets ambitious target for 2011; to be among top three in Hindi GECs?blur=25

With the New Year around the corner, Sameer Nair, CEO, Turner General Entertainment Network, leads Imagine into a new phase of financial and creative firepower. Shah Rukh Khan has been chosen as the host for ‘Zor ka Jhatka’, a “hilarious and wildly entertaining” reality show starting January-end 2011. Nair speaks to exchange4media on the plans ahead.

Fatema Rajkotwala Dec 20, 2010 7:30 AM

KKR effect on North-Eastern FM stations; IPL engaging more local advertisers?blur=25

Indian Premier League has managed to reach every nook and corner of the country, including the usually considered to be remote North-East. Leading the spread there are the region’s FM radio stations with several on-air and on-ground activities. With a lot of supporters of Kolkata Night Riders in the North-East, Nine FM and Radio Misty are helping the IPL franchise further strengthen its fan base here.

Nitin Pandey Mar 17, 2010 8:41 AM

India is not a developing market; it is a developed market: Martin Sorrell?blur=25

FICCI Frames is rarely known for engaging the advertising community. Yet this year, the event saw none other than WPP’s CEO, Sir Martin Sorrell, as the Keynote speaker of the day. In typical Martin Sorrell style, the advertising visionary divided his address in points to give his view on why he was bullish on the communication services or marketing services industry.

Noor Fathima Warsia Mar 17, 2010 8:39 AM