shah-rukh-khan
SRK’s ‘Ra.One’ flexes its marketing muscle

Shah Rukh Khan’s much awaited movie ‘Ra.One’ is expected to be the most advertised Indian film. Setting a trend in film marketing, the actor has entered into strategic marketing pacts with several brands to create buzz around the movie before its Diwali release.

Priyanka Nair Sep 27, 2011 8:52 AM

Reporter’s Diary: Get Set Go!

Correspondent Priyanka Nair is raring to go in her new role of a journalist as she rushes from story to story, even as she manages the travel travails due to auto strikes and the Rain God...

Priyanka Nair Sep 24, 2011 8:11 AM

Kaun Banega Crorepati – making the ‘aam’ ‘khas’

Transforming the destiny of the ‘Aam Aadmi’ is what ‘Kaun Banega Crorepati’ has always been about. With the show slated to go on air on August 15, 2011, Sony has begun a campaign buzz around the show, and the focus is once again on the common man and how the show can transform his life...

Shubhangi Mehta Jul 15, 2011 9:10 AM

Matrix and SRK ‘Kill the Cash’

Matrix takes the ‘Don’ route for its latest TVC, featuring the Kolkata Knight Riders, for Matrix ForEx Cards.

exchange4media Mumbai Bureau May 23, 2011 8:38 AM

TAG Heuer ups marketing spends by 30 pc; gears up for F1

Celebrating 150 years of its existence globally, TAG Heuer is now bullish on India and is planning to expand to Tier II and III cities extensively. The brand is also firming up its plans to tie up with India’s Buddh International F1 circuit. Manishi Sanwal, General Manager, LVMH Watch & Jewellery India, shares more...

Preeti Hoon May 9, 2011 8:55 AM

IPL4: Matrix partners with KKR, earmarks Rs 20 cr as ad spends

The company has earmarked an ad budget of Rs 18-20 crore for communication exercises that will see KKR’s Shah Rukh Khan endorsing Matrix.

Noor Fathima Warsia Apr 28, 2011 8:55 AM

Big ideas, big wins: Pradeep Sarkar, Apocalypso Filmsworks

In conversation with exchange4media, ad-film maker Pradeep Sarkar speaks about the changing scenario of ad-film making in India, his production house Apocalypso Filmsworks and the ‘big idea’.

Shubhangi Mehta Mar 1, 2011 7:16 AM

Imagine TV seeks clarification from TAM over 'Zor ka Jhatka'

According to Imagine TV, TAM Media Research data has shown nearly 400 per cent drops and gains at market level. The channel seeks clarification on data trends, which it believes is “counter intuitive to GEC viewing behaviour”.

Noor Fathima Warsia Feb 18, 2011 9:45 AM

Imagine sets ambitious target for 2011; to be among top three in Hindi GECs

With the New Year around the corner, Sameer Nair, CEO, Turner General Entertainment Network, leads Imagine into a new phase of financial and creative firepower. Shah Rukh Khan has been chosen as the host for ‘Zor ka Jhatka’, a “hilarious and wildly entertaining” reality show starting January-end 2011. Nair speaks to exchange4media on the plans ahead.

Fatema Rajkotwala Dec 20, 2010 7:30 AM

KKR effect on North-Eastern FM stations; IPL engaging more local advertisers

Indian Premier League has managed to reach every nook and corner of the country, including the usually considered to be remote North-East. Leading the spread there are the region’s FM radio stations with several on-air and on-ground activities. With a lot of supporters of Kolkata Night Riders in the North-East, Nine FM and Radio Misty are helping the IPL franchise further strengthen its fan base here.

Nitin Pandey Mar 17, 2010 8:41 AM

India is not a developing market; it is a developed market: Martin Sorrell

FICCI Frames is rarely known for engaging the advertising community. Yet this year, the event saw none other than WPP’s CEO, Sir Martin Sorrell, as the Keynote speaker of the day. In typical Martin Sorrell style, the advertising visionary divided his address in points to give his view on why he was bullish on the communication services or marketing services industry.

Noor Fathima Warsia Mar 17, 2010 8:39 AM

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