Kapoor made an airborne arrival on the race track in a Paramotor at the Buddh International Circuit, New Delhi

exchange4media Staff Nov 12, 2014 10:50 AM

ABP News Saas Bahu aur Saazish celebrated its 10th year of Leadership in their annual program "SBS Telebrations" revealing its new Identity along with felicitating the Impact makers

exchange4media Staff Oct 28, 2014 1:02 PM

Kenstar ties up with Flipkart to launch Oxy Fryer. Targets to sell 1 lakh units in the first phase

exchange4media Staff Oct 9, 2014 12:50 PM

Hyundai has amplified its 16-year association with Shah Rukh Khan by roping in the actor as the brand ambassador for its family sedan - Xcent. A new TVC has been rolled out, which is built around the theme of "multiplying the life's joys with generous Xtras"

exchange4media Staff Sep 18, 2014 4:35 PM

The four-part series, titled 'Living With KKR', will air from February 24 to 27 at 8 pm on Discovery Channel. Cadbury, Tata Motors & Nokia have come on board as sponsors

exchange4media Staff Feb 18, 2014 7:39 PM

Tag Heuer is betting big on India & is looking at the country becoming one of the top 10 markets for the brand in the next five years, shares Franck Dardenne, GM, LVMH Watch & Jewellery India

Simran Sabherwal Oct 9, 2013 8:49 AM

Tata Tea's Jaago Re campaign with Chennai Express brings to the fore agencies creating deeper conversations to strike a meaningful chord with consumers

Priyanka Mehra Aug 12, 2013 9:05 AM

Aaj Tak has partnered with SRK's upcoming film Chennai Express in a bid to highlight key social issues across the country

Abid Hasan Aug 5, 2013 8:33 AM

Mexico-based KidZania prepares to open its first center in India; aims to engage kids with unique and realistic role-play experience

exchange4media Staff Nov 23, 2012 7:01 PM

Samsung is the coolest brand and Tata is iconic, feels India’s youth, as per the findings of Pitch-Abacus Youth Brand Survey 2012

Aditi Malhotra Oct 5, 2012 6:43 PM

In a bid to connect with GenNext, Kansai Nerolac Paints has taken to the social media platform and is letting people give the well-known brand jingle their own twist

exchange4media Staff Aug 7, 2012 7:22 PM

The tourney had seen a tough start but courtesy popularity of teams such as Kolkata Knight Riders, the finale has rated better than IPL 4

exchange4media Staff Jun 7, 2012 10:44 PM

Nokia & Kolkata Knight Riders have launched a consumer engagement initiative that enables consumers to launch their own personalised channels

Priyanka Mehra Apr 4, 2012 7:48 AM

Dish TV has repositioned itself with its Rs 25-crore campaign, ‘Dish Sawaar Hai’. Penned by Prasoon Joshi, the ad has already got the nation singing

Deepika Bhardwaj Jan 20, 2012 9:06 AM

 Actor Shah Rukh Khan, along with KKR partners and the Mehta Group, became Mumbai franchise owners for the all new motorsport racing league i1 Super Series, an initiative by Machdar Motorsports. Khan’s involvement with the i1 Super Series is definitely a big boost for the championship that will commence early January 2012.

Sai Prasanna Nov 7, 2011 9:18 AM

Shree Lahiri has had a full week attending all three days of AdAsia 2011 and finds the takeaways from the congress priceless. Here is her account and summation of the key points of the mega event...

Shree Lahiri Nov 5, 2011 8:49 AM

Right from Shah Rukh Khan’s antics on stage to a high dose of statistics and great insights, the first day of AdAsia 2011 was intense, and if any further proof was required, the shortage of seating in the session halls and the packed media lounge made up for it…

Dipali Banka Nov 2, 2011 9:18 AM

AdAsia is not about the shows. It’s about thought. And action, states Alok Agrawal, COO - SW Asia, Cheil Worldwide. Writing exclusively for e4m Agrawal emphasises on what need to be the main takeaways from this congress…

Alok Agrawal Nov 2, 2011 9:09 AM

After a gala opening ceremony on October 31, 2011, it’s time for some scintillating discussions and passionate debates at the AdAsia 2011, as the luminous line-up of speakers get down to some serious business.

exchange4media Staff Nov 1, 2011 9:53 AM

Coca-Cola has launched its new integrated communication initiative – ‘Khushiyan Baatne Se Hi Badhti Hain’, this Diwali. To further amplify the campaign, Coca-Cola has tied up with Shah Rukh Khan’s soon-to-be-released movie ‘Ra.One’ through an interesting consumer promotion.

exchange4media Staff Oct 12, 2011 8:23 AM