Recent reports indicate that the Delhi government has written to Bollywood stars not to endorse pan masala brands as they contain potential cancer causing agents, and has requested them to join its Anti-Tobacco Drive.

Sarmistha Neogy Jan 19, 2016 9:05 AM

The new campaign for Grofers, conceptualised by Lowe Lintas, targets today's working couples, while Bigbasket uses star charm of Shah Rukh Khan in its latest TVC

exchange4media Staff Sep 9, 2015 8:03 AM

The online supermarket is planning to expand into 50 non-metro cities by the end of this year

exchange4media Staff Sep 5, 2015 9:06 AM

Delivering keynote address at IAA India Chapter’s Silver Jubilee Summit, Secretary, Industrial Policy & Promotion, Government of India, says it is essential to build a brand based on reality

Srabana Lahiri Sep 4, 2015 9:00 AM

"Creating a brand that can change with time is the only truth of brand-building," says Shah Rukh Khan as he draws parallel between building a film career and building a brand. The actor was honoured with 'Advertising Icon Award' at the Summit

Srabana Lahiri Sep 4, 2015 7:47 AM

The brand is running the #iamfan contest which will offer the actor’s fans a chance to be part of the upcoming film’s promotions

exchange4media Staff Aug 7, 2015 12:17 PM

Hindware's new TVC created by Vizeum, featuring Shah Rukh Khan launched Bollywood style, with a preliminary trailer followed by the full film which premiered during the dance reality show Nach Baliye

exchange4media Staff Jun 13, 2015 8:54 AM

The show, 'India Poochega... Sabse Shana Kaun?', will mark the return of superstar Shah Rukh Khan on small screen

exchange4media Staff Jan 27, 2015 8:00 AM

To promote the campaign digitally, the brand has launched #freshfashion digital campaign

exchange4media Staff Dec 13, 2014 11:03 AM

Kapoor made an airborne arrival on the race track in a Paramotor at the Buddh International Circuit, New Delhi

exchange4media Staff Nov 12, 2014 10:50 AM

ABP News Saas Bahu aur Saazish celebrated its 10th year of Leadership in their annual program "SBS Telebrations" revealing its new Identity along with felicitating the Impact makers

exchange4media Staff Oct 28, 2014 1:02 PM

Kenstar ties up with Flipkart to launch Oxy Fryer. Targets to sell 1 lakh units in the first phase

exchange4media Staff Oct 9, 2014 12:50 PM

Hyundai has amplified its 16-year association with Shah Rukh Khan by roping in the actor as the brand ambassador for its family sedan - Xcent. A new TVC has been rolled out, which is built around the theme of "multiplying the life's joys with generous Xtras"

exchange4media Staff Sep 18, 2014 4:35 PM

The four-part series, titled 'Living With KKR', will air from February 24 to 27 at 8 pm on Discovery Channel. Cadbury, Tata Motors & Nokia have come on board as sponsors

exchange4media Staff Feb 18, 2014 7:39 PM

Tag Heuer is betting big on India & is looking at the country becoming one of the top 10 markets for the brand in the next five years, shares Franck Dardenne, GM, LVMH Watch & Jewellery India

Simran Sabherwal Oct 9, 2013 8:49 AM

Tata Tea's Jaago Re campaign with Chennai Express brings to the fore agencies creating deeper conversations to strike a meaningful chord with consumers

Priyanka Mehra Aug 12, 2013 9:05 AM

Aaj Tak has partnered with SRK's upcoming film Chennai Express in a bid to highlight key social issues across the country

Abid Hasan Aug 5, 2013 8:33 AM

Mexico-based KidZania prepares to open its first center in India; aims to engage kids with unique and realistic role-play experience

exchange4media Staff Nov 23, 2012 7:01 PM

Samsung is the coolest brand and Tata is iconic, feels India’s youth, as per the findings of Pitch-Abacus Youth Brand Survey 2012

Aditi Malhotra Oct 5, 2012 6:43 PM

In a bid to connect with GenNext, Kansai Nerolac Paints has taken to the social media platform and is letting people give the well-known brand jingle their own twist

exchange4media Staff Aug 7, 2012 7:22 PM