shafalika-saxena
Guest Column: Brand building is not for the faint-hearted - Shafalika Saxena?blur=25

There are lessons to be learned on how to build a winning brand from the Aam Aadmi Party, which has just scored one of the more dramatic election upsets in recent memory, says the former CMO of Microsoft India

Shafalika Saxena Dec 9, 2013 8:05 AM

Shafalika Saxena to bid adieu as CMO of Microsoft India?blur=25

It is learnt that June 28 will be her last working day with Microsoft India. Highly placed sources say that Saxena will be moving to the US due to family reasons

exchange4media Staff May 16, 2013 7:48 PM

Marketing is a performance art: Shafalika Saxena?blur=25

Microsoft India’s CMO talks about the changing marketing landscape & how performance art can be used by marketers to create unique content & ideas

Arshiya Khullar Mar 4, 2013 7:01 PM

Using entertainment to build a brand @Pitch CMO Summit?blur=25

The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6

Abhinav Mohapatra Feb 25, 2013 8:59 PM

Peer influence cornerstone to MS Windows 8 radio advtg?blur=25

RJs are promoting Windows 8 by going to various computer outlets & asking consumers for feedback, which is then broadcasted on air

Saloni Surti Dec 6, 2012 7:42 PM

Peer influence cornerstone to MS Windows 8 radio advtg?blur=25

RJs are promoting Windows 8 by going to various computer outlets & asking consumers for feedback, which is then broadcasted on air

Saloni Surti Dec 6, 2012 7:42 PM