McDonald’s banks on TV to market new product ‘McEgg’?blur=25

More than 50 per cent of the campaign budget is allocated to the TV medium; Leo Burnett is the creative agency behind the campaign

Shachi Tapiawala Aug 29, 2012 5:08 PM

Zomato uses crowd sourcing for new TVC?blur=25

Zomato’s TVC ‘The last wish’ saw participation from amateur videographers to ad agencies through its ‘20toMillion’ initiative

Shachi Tapiawala Jul 31, 2012 8:46 PM

TapRoot helps Bombay Times reinforce glamour image?blur=25

The maiden TV commercial is part of an elaborate multimedia campaign that will also be extended to other city editions, including Delhi and Kolkata

Shachi Tapiawala Jul 11, 2012 6:32 PM