From silos to collaboration, data driven marketing is changing for good?blur=25

A roundtable on ‘Data Driven Marketing – Insight to Action’ was recently organised by exchange4media in association with the leading Enterprise Communication & Digital Marketing Technology company, Netcore Solution Pvt Ltd in New Delhi

exchange4media Staff Feb 13, 2017 8:44 AM

Ola appoints Shalabh Seth as CEO of Ola Fleet Technologies?blur=25

Seth will focus on accelerating supply growth through Ola’s flagship leasing program in association with OEM ecosystem

exchange4media Staff Jan 12, 2017 2:57 PM

ALT Balaji ropes in Manav Sethi as CMO?blur=25

Sethi will be overseeing the company's entire communications strategy in India and international expansion

exchange4media Staff Jan 10, 2017 4:49 PM

With its new look, SET strengthens programming line; may revise ad rates?blur=25

For the first time in 21 years, Sony Entertainment Television (SET) went for a brand refresh with a new logo and content line up and is also looking to revise its ad rates

exchange4media Staff Dec 1, 2016 8:35 AM

Pawan Setpal joins C1X as VP & Head of Business for MEA?blur=25

Setpal was last, Director of Sales & Head Of Programmatic at Clique Media prior to, which he was Agency Business Director with Yahoo ME and started his career with (acquired by Yahoo)

exchange4media Staff Nov 2, 2016 9:06 AM

92.7 BIG FM partners with Fortis Healthcare for 'World Heart Day'?blur=25

The radio network, in association with Fortis Escort Heart Institute (FEHI), went on-ground to provide cardiac checkups worth Rs 3500 each for its listeners, which included ECHO, ECG, BP and Blood Sugar checkup, free of cost

exchange4media Staff Sep 29, 2016 7:41 PM

Ford invests $15 million in Zoomcar?blur=25

Ford’s venture capital arm flushes in $15 million in Bangaluru based startup Zoomcar which offers self drive car rental service

exchange4media Staff Jul 28, 2016 8:13 AM

Will early prime time programming work in favour of Hindi GECs??blur=25

With weekends and weekdays aggressively packed, the 5-7 pm slot seems to be the only way to garner market share, believe broadcasters and media planners

Madhuwanti Saha Jun 7, 2016 8:32 AM

Radio Mirchi partners with ICC T-20 World Cup 2016 for live score updates?blur=25

The radio station has lined up a slew of programming and marketing initiatives. It has launched yet another interesting radio campaign called ‘Cup Wapsi!’

exchange4media Staff Mar 16, 2016 12:26 PM

ShopClues raises Series E funding at $1.1 Billion valuation?blur=25

The round of capital infusion is being led by GIC, a sovereign wealth fund of Singapore. Existing investors, including Tiger Global and Nexus Venture Partners have also participated in this round of funding

exchange4media Staff Jan 13, 2016 4:28 PM

9XM partners with to launch #Asktrack?blur=25

The social media based request show, AskTrack will air bollywood songs requested by the viewers through Twitter, Facebook and Whatsapp platforms

exchange4media Staff Dec 21, 2015 5:49 PM

Marico ropes in Ranveer Singh as Brand Ambassador of Set Wet Deodorants?blur=25

Marico has announced the signing of Ranveer Singh as the brand ambassador for the Set Wet deodorant portfolio who will now further drive the philosophy of ‘Sada Sexy Raho’

exchange4media Staff Dec 8, 2015 2:16 PM

Cheil India bags Jet Airways’ digital mandate?blur=25

Cheil will be responsible for developing and implementing the entire suite of Digital programmes including Social Media and Content Development

exchange4media Staff Dec 4, 2015 8:17 AM

adidas appoints Cheil India as Social Media Agency  for Cricket, Football & Training?blur=25

In addition to the Retail mandate it won recently, Cheil has been named as the Social Media Agency on record by adidas. The account was awarded to Cheil after a multi-agency pitch

exchange4media Staff Nov 10, 2015 8:48 AM

Marketing and storytelling are about creating experiences, say industry experts?blur=25

The sixth edition of exchange4media’s CMO League took place yesterday in Gurgaon, where best-selling author of the Shiva Trilogy, Amish Tripathi exchanged thoughts and insights with the other panelists in the context of his own experiences of marketing his debut novel

Proyashi Barua Nov 5, 2015 8:26 AM

Sagar Mahabaleshwarkar to join Cheil India as Chief Creative Officer, Cheil South-West Asia?blur=25

“My aim is to do New Age Integrated work that will take the creative reputation to the next level,” he said confirming the news to exchange4media. He relocated to Singapore in December last year, post a management restructure at Bates CHI & Partners India, where he was Chief Creative Officer

Priyanka Mehra Nov 4, 2015 8:47 AM

The Glitch wins digital mandate of AskMe?blur=25

Other shopping portals of AskMe –AskMe Bazaar and AskMe Grocery have also been added to the agency’s kitty

exchange4media Staff Oct 16, 2015 2:17 PM

WPP’s Cohn & Wolfe to acquire majority stake in Six Degrees PR and Alphabet Consulting?blur=25

The new agency, Cohn & Wolfe Six Degrees, is poised to deliver integrated marketing solutions to regional companies, as well as multinational clients looking to expand in India

exchange4media Staff Sep 30, 2015 4:05 PM

Consumption is skewing towards non-Hindi and non-English audiences: Manav Sethi?blur=25

Manav Sethi, Group Head (Marketing), Head (Digital Strategy) and Business Head for AskMe Deals & Classified, speaks about how AskMe connects with the regional language speaking section of the digital ecosystem

exchange4media Staff Sep 30, 2015 3:38 PM