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The timing of Netflix and Amazon India's aggressive marketing promotions across different media channels has only made the battle more engaging

Madhuwanti Saha Jul 13, 2018 8:54 AM

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Rai, Bindu Sethi and Shaziya Khan of J. Walter Thompson on the brands’ humble beginnings and how the planning discipline came to evolve

Misbaah Mansuri Jul 12, 2018 8:56 AM

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Reliance Jio also announced Giga TV set-top boxes, which will have the ability to use the Internet to offer services such as live TV channels, and a new way of interacting with more than one person at the same time using Jio TV Call

Sonam Saini Jul 6, 2018 9:00 AM

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Sarthak Seth, Chief Marketing Officer, Panasonic, spoke about how consumer experience and the ways brands connect to their customers have changed today, at the Pitch CMO Summit, 2018 in Bangalore

exchange4media Staff Jul 5, 2018 8:56 AM

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There will be shortlists in two categories, interesting sessions, and awards in five categories

editor@exchange4media.com Jun 21, 2018 8:44 AM

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After a decade Jhala steps down as the CEO of BBDO India, we speak to the veteran adman about his 30-year-long journey in the industry

Misbaah Mansuri Jun 14, 2018 8:54 AM

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This, along with focus on cost efficiencies, led to total EBITDA growing by 42 per cent YoY to Rs 325 Cr. The Company has also accelerated its overall collection efficiency surpassing 95 per cent in Q4FY18.

exchange4media Staff May 18, 2018 8:52 AM

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Pitch CMO Summit, a flagship property of the exchange4media group, witnesses a gathering of the best minds in marketing

exchange4media Staff May 5, 2018 9:28 AM

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The new acquisition sees MBL's entry into one of the top 5 radio markets in the country

exchange4media Staff Apr 23, 2018 7:29 PM

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Nitin Kamat, VP, TAM Media Research, tells exchange4media that TAM had introduced this technology 10 years ago

exchange4media Staff Apr 23, 2018 8:59 AM

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The awards saw Suhel Seth give a brilliant key note address, while Madison won the Media Agency of the Year and almost swept the entire awards in the media category with the most number of medals.

exchange4media Staff Apr 5, 2018 11:04 AM

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Delna Sethna talks to exchange4media on gender equality, shrinking budgets, digital era and more

Venkata Susmita Biswas Apr 4, 2018 8:53 AM

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We list a few important stories that you may have missed in the week gone by

exchange4media Staff Mar 10, 2018 8:10 AM

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It supports the digital India Initiative by bringing urban and rural India on the same platform for entertainment and education with a unified consumer offer.

exchange4media Mumbai Bureau Feb 28, 2018 6:10 PM

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One of the most defining moments in Indian story-telling paints a woman as a victim of patriarchy, aggression, and judgement. While the mythology continues to be prevalent, what remains to be examined is if the narrative has changed course for women today.

Bindu Sethi Feb 26, 2018 8:56 AM

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We list a few important stories that you may have missed in the week gone by

exchange4media Staff Feb 24, 2018 8:53 AM

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exchange4media in association with J Walter Thompson South Asia, now presents Coffee & Donuts to give you a slice of #Mondaymotivation with some interesting industry reads and insights brought to you by the ace JWT network

exchange4media Staff Feb 22, 2018 8:54 AM

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Sethi will take charge from Interim Editor-in-Chief Rituparna Chatterjee on April 2 2018. He will report to HuffPost International Director Louise Roug

exchange4media Staff Feb 20, 2018 2:35 PM

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After Bengali channel Sony Aath, SPNI ventures into Marathi with a new GEC

exchange4media Staff Feb 8, 2018 8:53 AM