BBH’s campaign films for BookMyShow on the themes of Tiger Zinda Hai, Padmavat, Padman, Raid, and now cricket have added an unmistakable quirky character to brand BookMyShow.

Venkata Susmita Biswas Apr 18, 2018 9:00 AM

M&C Saatchi hopes to leverage Scarecrow’s strategic and creative prowess said Richard Morewood, APAC regional CEO, M&C Saatchi.

exchange4media Staff Apr 11, 2018 8:50 AM

A 2015 ad for Wagh Bakri Tea, conceptualised by Scarecrow Communications, was plagiarised by Gujarat-based brand Jay Jawan Tea

exchange4media Staff Dec 1, 2017 8:45 AM

A 2015 ad seems to been plagiarised by a Gujarati tea brand - Jay Jawan Tea. The Wagh Bakri Tea Group legal team is investigating the case.

exchange4media Staff Nov 25, 2017 8:58 AM

The new range of tractors promise to change ‘life ka track’ of Indian farmers

exchange4media Staff Sep 1, 2017 8:31 AM

As Day 3 of Goafest 2017 builds up excitement, exchange4media spoke to some of the nominees

exchange4media Staff Apr 8, 2017 8:59 AM

The ad campaign is dedicated to Rasna’s journey of spreading love for decades, across generations

exchange4media Staff Feb 24, 2017 8:01 AM

Recently, Varuna Pumps, Finolex Fans, Cello Butterflow, Coverfox and HDFC Ergo have used interesting and engaging narratives to communicate with their audience on both television and the digital mediums to create a strong brand recall

Sarmistha Neogy Jul 22, 2016 8:04 AM

Kapil Tammal joins DDB Mudra West from Scarecrow Communications where he was one of the founding employees and has been instrumental in the agency’s growth

exchange4media Staff Jun 13, 2016 12:03 PM

The 2016 edition of the Golden Mikes saw 55 metals being given away (including Excellence Awards). These included 7 Gold (including Excellence Awards), 17 Silver and 31 Bronze metals

exchange4media Staff Apr 29, 2016 9:43 PM

The winners of exchange4media’s Golden Mikes awards that felicitate the best in radio advertising share their thoughts

exchange4media Staff Apr 29, 2016 8:05 AM

While MakemyTrip has roped in popular faces like Ranveer Singh and Alia Bhatt, Yatra.com has released a new digital video which takes a dig at Kanhaiya Kumar

Sarmistha Neogy Apr 5, 2016 8:09 AM

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy Dec 21, 2015 10:04 AM

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy Dec 21, 2015 9:08 AM

The anthem is sung by Divya Kumar and combines the pulse of Uttar Pradesh along with the aggression of wrestling

exchange4media Staff Dec 19, 2015 8:38 AM

The advertising agency won the account after a systematic and extensive pitch process

exchange4media Staff Jul 14, 2015 8:08 AM

From focusing on functional aspects like 'strength, taste and aroma', advertising in tea category has metamorphosed into capturing consumers' heart and mindshare

Sarmistha Neogy Jun 1, 2015 8:19 AM

Fraz has spent about five years as a Creative Director at JWT Delhi, post which he worked for Y&R, Dubai

exchange4media Staff May 15, 2015 9:01 AM

Three popular mango drinks Frooti, Maaza & Tropicana Slice have engaged in a creative tussle to lure mango lovers to their brands this summer. We speak to experts who review

Sarmistha Neogy Apr 21, 2015 8:40 AM

JWT and Publicis tie with 4 metals each, Taproot and DDB Mudra tie with 3 metals each

exchange4media Staff Apr 13, 2015 10:58 PM