savdhaan-india
Life OK & Sab TV gain viewership: What are they doing right??blur=25

Media planners and critics cite digitisation, better content and maha-episodes as reasons behind the channels gaining viewership in the last two weeks

Abhinav Trivedi Aug 22, 2013 9:09 AM

Life OK gets its post-digitisation content strategy right?blur=25

Differentiated content, continuous programming on weekends, reality-based crime shows comprise three significant elements for the channel

Synjini Nandi Jun 20, 2013 12:15 PM

Hindi GECs losing their taste for crime?blur=25

Though the last quarter of 2012 saw a slew of new show launches, there has been no introduction of any crime-based fiction shows till date

Synjini Nandi Jun 13, 2013 9:13 AM

Inspired by true ‘crime’ incidents, on a TV near you?blur=25

Hindi GECs such as Sony, Life OK & Colors have evolved their crime genre quotient to showcase real-life stories in a bid to attract new viewers

Synjini Nandi Dec 13, 2012 7:35 PM