From selling yoga kits to launching special apps, brands are investing heavily to encash the day

Anjali Thakur and Nafisa Shaheen 21-June-2019

Experts say younger celebrities help brands cash in on their freshness and are also less expensive

Anjali Thakur 06-June-2019

While the brand is an active player in all forms of advertising, this campaign for Adidas Originals Nite Jogger marks a new engagement via OOH

Anjali Thakur 27-May-2019

Celebrities such as Deepika Padukone, Priyanka Chopra, Suniel Shetty are no longer just endorsing products or brands, they’re getting into the business, making angel investments or taking sweat equity

Anjali Thakur 17-May-2019

As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study

Dolly Mahayan 15-May-2019

Partnerships like Netflix’s latest association with OnePlus for ‘Sacred Games’ will help in building a brand positioning, say industry experts 

Anjali Thakur 15-May-2019

We look at how brands like Vivo, Star Sports, Hotstar & PhonePe are making the most of their presence in this season of the Indian Premier League

Dolly Mahayan 01-April-2019

Brand experts share their views on the new policy and if this will mark a new beginning for the retailers as they contribute to be a major vote bank for any political party

Dolly Mahayan 14-January-2019

Patanjali’s much-talked about foray into the $10bn branded apparel industry finally took shape last week through its Delhi-based store Paridhan

exchange4media Staff 12-November-2018

Fortune Foods quickly put out an apology, which in turn triggered complaints from Bengalis who pointed out that eating meat during the Puja is not a taboo in West Bengal

exchange4media Staff 17-October-2018

Foodpanda is going all out to expand its user base with its campaign called The Crave Party

Madhuwanti Saha 01-October-2018

Industry experts’ take on brand building through digital medium entirely

Apeksha Mishra 06-September-2018

Saurabh Uboweja has repositioned his 10-year-old branding firm as a management consultancy. He shares why this change was needed.

Venkata Susmita Biswas 18-July-2018

As actor Ranveer Singh celebrates his 33rd birthday today, we take a look at his brand appeal

Madhuwanti Saha 06-July-2018

Brand experts feel Horlicks will have to come clean on the claims against it to retain the brand image

Misbaah Mansuri 07-June-2018

The 75 second spot highlights the passion and excitement of Indian fans supporting their favourite teams has garnered SPN over 2,733,835 views on YouTube

Misbaah Mansuri 29-May-2018

Congress reportedly spent close to Rs 50-60 crore on advertising during the elections.

Neetu Mohan and Madhuwanti Saha 16-May-2018

In an attempt to celebrate Mumbai's spirit Brand Factory's latest post which is part of their latest #MadeForMumbai campaign couldn't get its message across

exchange4media Staff 30-April-2018

Any marketing handbook will tell you that brands are apolitical, but consumers in the binary political world want their brands to be political

Venkata Susmita Biswas 24-April-2018

In the midst of lukewarm reception for his new show and his abusive phone call to journalist, can Brand Kapil Sharma revive himself?

Sonam Saini and Madhuwanti Saha 13-April-2018