Reliance Media World Ltd.’s radio arm, Big FM has appointed Saurabh Doshi as Regional Head – West Zone. Prior to joining Big FM, Doshi was with Reliance Big TV as DGM and handling all content on the platform. He will be reporting to Soumen Ghosh Choudhury, National Business Head, Big FM. Doshi has extensive experience across companies ranging from Bank of America to Dun and Bradstreet, to name a few. In his new assignment, Doshi will be responsible for the West markets of Madhya Pradesh, Gujarat, Goa and Maharashtra (except Mumbai). This appointment marks Doshi’s second stint with the company, the earlier one being from 2006-08, when he was one of the earliest employees of the company and an integral part of the team launching Big FM’s stations across the country.