saurabh-das

Langoor Business will help B2B companies through digital strategy, digital transformation, creative services and digital marketing

exchange4media Staff 04-October-2018

Parachute’s latest ad has garnered 6 lakh views on YouTube following the campaign’s launch on January 24, 2017

Venkata Susmita Biswas 09-February-2017

Following a furore on social media, the brand came out with a statement saying that there is lack of awareness about the product Pan Bahar which has no nicotine or tobacco

Sarmistha Neogy 10-October-2016

Brands across categories are using the loving old character of a granny in their communication to break the clutter and standout

Sarmistha Neogy 21-March-2016

The Union Budget 2016 is aimed at boosting growth while ensuring fiscal prudence with a strong focus on the rural sector. We spoke to leading advertising leaders about their views on the latest Union Budget.

Sarmistha Neogy 01-March-2016

The media and advertising industry is looking forward to some key announcements, especially about the rollout of GST, as part of the tax reforms from the Union Budget 2016.We spoke to some advertising and media agency leaders to understand their expectations from the Union Budget 2016 and here is what they had to say:

Sarmistha Neogy 29-February-2016

The latest communication conceptualised by McCann Erickson captures the joy of having Maggi back in the market

Sarmistha Neogy 02-December-2015

The ad conceptualised by Lowe Lintas, tells the story of why Diwali is best spent when you are with your family

exchange4media Staff 23-October-2015

Following a ‘flood of complaints’, MIB has requested to pull off condom ads during the day and air them only from 11pm to 5am. This has garnered collective industry criticism

Sarmistha Neogy 06-October-2015

Keeping up with digital invasion and reasserting the credibility of good journalism, print majors like TOI, The Indian Express, The Hindu, Dainik Bhaskar, among others lead the way in creating impactful campaigns in the domain

Sarmistha Neogy 04-August-2015

The campaign conceptualised by Ogilvy & Mather for the newly launched collection from Titan 'Celestial Time' celebrates the new breed of entrepreneurs who are confident and don't hesitate from redefining hierarchies

Sarmistha Neogy 12-June-2015

Dasgupta, Executive Creative Director, Innocean Worldwide who is on the Promo and Activation Jury at the Cannes Lions International Festival of Creativity 2015, says the Indian advertising industry has to learn and do better packaging of ideas to compete with international entries

Ravi Bansal 09-June-2015

PM’s Clean India Mission has managed to create considerable awareness among citizens with high-decibel multi-media campaigns, but to make it a real success is a tall order, says advertising and marketing fraternity

Sarmistha Neogy 19-May-2015

Vodafone’s ‘Farewell’ and Airtel’s ‘Ice Cream Truck’ campaigns try in a similar vein to tug at the viewer’s heartstrings. We explore the different nuances and effectiveness of the two campaigns

Sarmistha Neogy 30-March-2015

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