saurabh-das

Langoor Business will help B2B companies through digital strategy, digital transformation, creative services and digital marketing

exchange4media Staff Oct 4, 2018 12:32 PM

Parachute Advansed Hot Oil moves from aspirational to inspirational with latest ad

Parachute’s latest ad has garnered 6 lakh views on YouTube following the campaign’s launch on January 24, 2017

Venkata Susmita Biswas Feb 9, 2017 8:09 AM

Bond of Pan Masalas falls flat with Pierce Brosnan creative

Following a furore on social media, the brand came out with a statement saying that there is lack of awareness about the product Pan Bahar which has no nicotine or tobacco

Sarmistha Neogy Oct 10, 2016 7:56 AM

Trendspotting: Gaana.com, Biba, Lays & Tata Coffee leverage 'granny charm' to connect with consumers

Brands across categories are using the loving old character of a granny in their communication to break the clutter and standout

Sarmistha Neogy Mar 21, 2016 8:53 AM

Union Budget 2016: Advertising Experts express mixed reactions

The Union Budget 2016 is aimed at boosting growth while ensuring fiscal prudence with a strong focus on the rural sector. We spoke to leading advertising leaders about their views on the latest Union Budget.

Sarmistha Neogy Mar 1, 2016 8:36 AM

Union Budget 2016: Advertising Honchos share their expectations

The media and advertising industry is looking forward to some key announcements, especially about the rollout of GST, as part of the tax reforms from the Union Budget 2016.We spoke to some advertising and media agency leaders to understand their expectations from the Union Budget 2016 and here is what they had to say:

Sarmistha Neogy Feb 29, 2016 8:39 AM

Maggi launches # WelcomeBackMaggi videos; resumes production in all plants

The latest communication conceptualised by McCann Erickson captures the joy of having Maggi back in the market

Sarmistha Neogy Dec 2, 2015 8:32 AM

Tanishq and Deepika Padukone usher in Diwali with family festivities

The ad conceptualised by Lowe Lintas, tells the story of why Diwali is best spent when you are with your family

exchange4media Staff Oct 23, 2015 8:13 AM

Restricting condom ads to ‘adult viewing slot’ is like putting India in dark ages in era of global progressiveness

Following a ‘flood of complaints’, MIB has requested to pull off condom ads during the day and air them only from 11pm to 5am. This has garnered collective industry criticism

Sarmistha Neogy Oct 6, 2015 8:44 AM

Newspaper brand campaigns get serious with hard-hitting truths

Keeping up with digital invasion and reasserting the credibility of good journalism, print majors like TOI, The Indian Express, The Hindu, Dainik Bhaskar, among others lead the way in creating impactful campaigns in the domain

Sarmistha Neogy Aug 4, 2015 8:38 AM

Titan TVC applauds the new generation of go-getter entrepreneurs

The campaign conceptualised by Ogilvy & Mather for the newly launched collection from Titan 'Celestial Time' celebrates the new breed of entrepreneurs who are confident and don't hesitate from redefining hierarchies

Sarmistha Neogy Jun 12, 2015 9:27 AM

Cannes 2015: The Indian advertising industry will have to learn better packaging: Saurabh Dasgupta

Dasgupta, Executive Creative Director, Innocean Worldwide who is on the Promo and Activation Jury at the Cannes Lions International Festival of Creativity 2015, says the Indian advertising industry has to learn and do better packaging of ideas to compete with international entries

Ravi Bansal Jun 9, 2015 10:14 AM

1 Year of Modi Govt: Govt gets its hands dirty with 'Swachh Bharat Abhiyan'

PM’s Clean India Mission has managed to create considerable awareness among citizens with high-decibel multi-media campaigns, but to make it a real success is a tall order, says advertising and marketing fraternity

Sarmistha Neogy May 19, 2015 8:51 AM

Vodafone or Airtel: Which ad does a better job of striking the emotional chord?

Vodafone’s ‘Farewell’ and Airtel’s ‘Ice Cream Truck’ campaigns try in a similar vein to tug at the viewer’s heartstrings. We explore the different nuances and effectiveness of the two campaigns

Sarmistha Neogy Mar 30, 2015 8:38 AM