saumya-chaudhuri
Is on-ground cricket sponsorship facing heat from non-cricketing leagues??blur=25

GroupM ESP's Indian Sports Sponsorship Report said that on-ground sponsorship for cricket reduced to Rs 464.7 crore in 2014 from Rs 508.3 crore in 2013. Could it be because of clutter, prices, or competition? We explore the reasons

Collin Furtado Apr 21, 2015 8:47 AM

India-Pak match ad rates estimated at Rs 25 lakh per spot: Is it viable for marketers??blur=25

Media planners have estimated ad rates for the most awaited India-Pak World Cup match at Rs 25 lakh per spot. Are marketers taking the bait?

Collin Furtado Feb 13, 2015 8:41 AM