satyajit-sen
Can OneIndia live up to advertisers' expectations??blur=25

Advertisers feel that the platform is a great initiative and will help them expand their footprint. With cost advantage being offered, this alliance has been getting positive response

Abid Hasan Apr 10, 2014 9:22 AM

The first ever Dainik Bhaskar INK Awards announced; entries open?blur=25

The Awards aim to reward creativity in print advertising and will be given in 21 categories. Shashi Sinha, CEO, IPG Mediabrands is the Jury Chairman

exchange4media Staff Apr 7, 2014 8:03 AM

ZenithOptimedia wins media duties of Viber?blur=25

The business was won on the back of a competitive pitch amongst the top five media agencies in New Delhi

exchange4media Staff Mar 6, 2014 9:35 AM

ZenithOptimedia wins media duties of Viber?blur=25

The business was won on the back of a competitive pitch amongst the top five media agencies in New Delhi

exchange4media Staff Mar 6, 2014 7:58 AM

GECs gear up for the trio of big events - IPL, general elections & FIFA?blur=25

GECs offer better value deals to advertisers during IPL. But this year, due to the Lok Sabha polls, audiences & advertisers will be more fragmented. Marketers, therefore, feel that GECs may be more flexible this year

Abhinav Trivedi Feb 4, 2014 9:39 AM

Print players tighten their belts to counter slowdown pangs?blur=25

Measures such as cost rationalisation, cutting down on the number of pages & increasing cover prices to tackle the impact of slowdown & rise in newsprint costs are being taken

Abid Hasan Sep 18, 2013 8:22 AM

What makes the Hindi movies genre lucrative for b'casters??blur=25

With ZEE adding yet another Hindi movie channel to its bouquet, we decode why this genre is a great place to be in

Abhinav Trivedi Aug 2, 2013 9:04 AM

10+2 ad cap could impact smaller channels the most: Experts?blur=25

Industry experts feel that the ad cap will be an impediment to those channels that depend on discounts to attract volumes, but don't have a strong content line-up

Abid Hasan Aug 1, 2013 8:47 AM

Resolution in ratings impasse to be formalised today?blur=25

A resolution will take place today, post which historic data will be made available. Meanwhile, top advertisers have agreed to pay for cancelled spots

Priyanka Mehra Jul 25, 2013 9:12 AM

Resolution in ratings impasse to be formalised today?blur=25

A resolution will take place today, post which historic data will be made available. Meanwhile, top advertisers have agreed to pay for cancelled spots

Priyanka Mehra Jul 25, 2013 8:14 AM

Anupriya Acharya to join ZO as Group CEO?blur=25

Acharya is all set to take on the role of Group CEO of ZenithOptimedia, confirm industry sources. Her last stint was with Mindshare Fulcrum

Maneka Tanwani Jul 2, 2013 7:21 AM

If not TAM, then what for broadcasters??blur=25

Experts skeptical about how b’casters will make their sales pitch to advertisers without TAM data. The step of renouncing TAM data is destructive for the industry, they say

Abhinav Trivedi Jun 11, 2013 7:30 PM

As IPL final ratings drop 28%, advertisers exhibit cautious optimism?blur=25

The future of IPL would depend entirely upon how the crisis is handled by BCCI and IPL management; however, there won’t be any serious setback, say experts

Abhinav Trivedi Jun 7, 2013 8:00 PM

Tamil print war heats up as TOI, The Hindu gear up for new launches?blur=25

The next few months will see the clash of the titans as The Hindu and The Times of India come head to head to capture the South India market with the launch of their Tamil dailies

exchange4media Staff May 7, 2013 8:12 PM

Media agencies fear losing clients as ad blackout takes hold?blur=25

Broadcasters stand firmly behind IBF’s decision even though they are losing out on revenues. On the other hand, agencies fear losing big business

Abid Hasan May 2, 2013 9:18 PM

Print vs. digital: Time to sound the alarm bells for print??blur=25

While digital has made significant inroads into print media, industry experts feel that digital’s foray is limited to certain cities & the younger reader base

Abid Hasan Apr 15, 2013 9:22 PM

Readers are not necessarily bound by traditional vehicles: Satyajit Sen?blur=25

Readers are continuing to consume content, but their format is changing from access A to B, says the CEO, India, ZenithOptimedia

exchange4media Staff Apr 13, 2013 8:11 PM

Is regional really the new national for print media??blur=25

Even as major publishers are going regional in a big way, the IRS presents a different picture with regional dailies seeing decline in the last four quarters

Abid Hasan Apr 9, 2013 11:05 PM

“Magazines have to be relevant to screenagers”?blur=25

Even in the digital age, magazines mean serious business for media planners & advertisers; but the genre must adapt itself for screenagers

Shobhana Nair Feb 6, 2013 7:06 PM

Bharti Retail appoints ZenithOptimedia as media AOR?blur=25

The win comes on the back of a multi-agency pitch. The incumbent on the business is Madison Media

Noor Fathima Warsia Sep 15, 2012 9:10 PM