sashi-shankar
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First marketing campaign of 2019, #Strongereveryhour, conceptualised by Ogilvy & Mather India, showcases improved network at crowded places

exchange4media Staff Jan 15, 2019 2:38 PM

92.7 Big FM and Idea Cellular launch 'India Sharing Season'

The radio activation is an extension of Brand Idea’s ongoing ‘Easy Share’ campaign which has been promoting the idea of internet sharing amongst people

exchange4media Staff Jan 21, 2016 5:09 PM

Idea Cellular launches new TVCs to promote National Mobile Number Portability

Conceptualised by Lowe Lintas and Partners, the two TVCs feature song and dance sequences and are an extension of the ‘No Idea, Get Idea’ campaign

exchange4media Staff Aug 22, 2015 1:58 PM

What are advertisers doing while HT-TOI are fighting?

As two leading dailies fight over readership numbers, we find out what marketers think of the ongoing war and how they decide where to advertise

Abid Hasan May 14, 2015 7:57 AM

3rd IAA Leadership Awards: Winners speak on their big wins

GroupM’s CVL Srinivas, Maruti Suzuki’s Manohar Bhat, HDFC Life’s Sanjay Tripathy, Idea’s Sashi Shankar, Vini Cosmetics’ Darshan Patel and OLX’s Amarjit Singh Batra

exchange4media Staff Apr 22, 2015 10:31 AM

3rd IAA Leadership Awards: Winners speak on their big wins

GroupM’s CVL Srinivas, Maruti Suzuki’s Manohar Bhat, HDFC Life’s Sanjay Tripathy, Idea’s Sashi Shankar, Vini Cosmetics’ Darshan Patel and OLX’s Amarjit Singh Batra

exchange4media Staff Apr 22, 2015 8:49 AM

Digital marketing biggest challenge and opportunity for brands in 2014

We speak to top marketers on what was the biggest challenge that was faced by the marketing fraternity in 2014. All insights pointed to one truth

Ankur Singh Dec 26, 2014 8:10 AM

 Sashi Shankar named India’s most influential CMO at IMA, 2014

As the CMO, Shankar has been spearheading the marketing and branding initiatives of Idea Cellular, since May 2011

Ankur Singh Dec 15, 2014 9:47 AM

Mobile internet needs to percolate to the rural level: Sashi Shankar

For mobile internet, price or affordability as well as making people understand its relevance is crucial. This is where Idea's focus will lie for the next few years, says Sashi Shankar, CMO, Idea Cellular

Abhinn Shreshtha Aug 14, 2014 8:31 AM

Social messaging in our campaigns is more of a byproduct :Sashi Shankar

Sashi Shankar, CMO, Idea Cellular talks about Idea’s marketing mix, the big 'Idea' behind their campaigns and how it differentiates the brand

Devansh Sharma May 7, 2014 7:52 AM

With nation’s eyes on May 16, premium rates on TV don’t deter marketers

Brands are looking forward to association, interaction & eyeballs on Counting Day rather than ROI. Being contextual and relevant to their TG are important factors while deciding on the news channels to advertise

Abid Hasan May 6, 2014 9:47 AM

An Idea against Ullu-ism!

Idea Cellular's new campaign, which highlights how mobile internet can empower users to evade unscrupulous situations and people, rides on a catchy jingle & a popular colloquial phrase

Twishy Feb 28, 2014 9:10 AM

Has the Idea ad conquered the evil inside you?

The ad portrays a young taxi driver who battles his inner demons to bring out the good in him. The commercial showcases a powerful Idea - a winner commercial

Twishy Nov 13, 2013 8:28 AM

Idea Cellular ties up with the Mirchi Music Awards

The partnership will see Idea Cellular become an integral part of all editions of the Mirchi Music Awards, viz Hindi, Marathi, Kannada, Tamil, Telugu, Malayalam & Bangla languages

exchange4media Staff Oct 23, 2013 9:29 AM

Want the Idea showroom to come to you? 'Do the 121', urges the brand

Other telecom providers too offer toll-free number service, but with this ad Idea has effectively owned the space. However, the ad is not relevant to non Idea customers, making it fairly limiting

Twishy Oct 15, 2013 7:39 AM

What makes Idea ring?

When all the telecom brands were milking on friendship & youth, it was important for Idea to connect with the youth & create buzz around the brand

Twishy Apr 18, 2013 8:13 PM

2-min video: An idea can change your life – Sashi Shankar

"Our brand communication aims to convey that through an idea, you can solve a problem. The thought process is imaginative," says the CMO of Idea Cellular

Abhinav Trivedi Mar 22, 2013 7:28 PM

Branding is the goal, storytelling is the means: Sashi Shankar

The CMO of Idea Cellular talks about the strategic importance and power of storytelling in Idea Cellular’s advertising journey

Saloni Surti Mar 7, 2013 2:12 AM

Branding is the goal, storytelling is the means: Sashi Shankar

The CMO of Idea Cellular talks about the strategic importance and power of storytelling in Idea Cellular’s advertising journey

Saloni Surti Mar 7, 2013 2:12 AM

Nokia, Idea jointly push for mobile Internet adoption

The partnership will further offer monetisation opportunities for Indian and global app developers, music labels and publishers

exchange4media Staff Nov 7, 2012 6:50 PM