sarmistha-neogy
Communication for McDonald’s has evolved to ‘sociability’ in 20 years: Kedar Teny

The brand has launched a new festive campaign which will focus mainly on TV and digital, it gives consumers a chance to decide which burger will be there on the menu

Sarmistha Neogy Oct 23, 2015 8:10 AM

Newspaper brand campaigns get serious with hard-hitting truths

Keeping up with digital invasion and reasserting the credibility of good journalism, print majors like TOI, The Indian Express, The Hindu, Dainik Bhaskar, among others lead the way in creating impactful campaigns in the domain

Sarmistha Neogy Aug 4, 2015 8:38 AM

Housing sacks CEO Rahul Yadav

“The Board believed that his behaviour is not befitting of a CEO and is detrimental to the company,” said The Board of Directors in a press statement

Sarmistha Neogy Jul 1, 2015 6:38 PM

Uber's decision to disable dynamic pricing during Mumbai auto strike pays off

Uber, which has been at the centre of negative buzz in the past, has earned brownie points on social media by disabling dynamic pricing during Mumbai auto strike

Sarmistha Neogy Jun 20, 2015 9:37 AM

Is HUL's pre-emptive step to withdraw Knorr the right move?

Following Maggi crisis, HUL has been quick to exercise caution and immediately recall Knorr products, till the time it gets an approval from FSSAI

Sarmistha Neogy Jun 12, 2015 8:41 AM

#LagGayiVaat trends as Shine.com releases new campaign with Javed Jaffrey

Three funny TVCs featuring Javed Jaffrey and Shine's mascot mouse Mr M highlight how Shine.com is there for you when you find yourself looking for a job

Sarmistha Neogy Jun 11, 2015 8:22 AM

Myntra unveils its 'Bold Is Beautiful' campaign for ethnic wear brand Anouk

The three videos conceptualised by Ogilvy & Mather present the three facets of choices in the lives of the modern Indian woman - 'homosexuality', 'single-parenting' and the 'joy of staying single'

Sarmistha Neogy Jun 10, 2015 9:16 AM

Maggi controversy brings other noodle brands under FSSAI scanner

Things turned worse for Maggi, as the government dragged Nestle to the National Consumer Disputes Redressal Commission (NCDRC) for "unfair trade practices and misleading advertisements" and may seek financial penalties among other actions

Sarmistha Neogy Jun 9, 2015 8:08 AM

Nestle embroiled in fresh controversy; outrage continues to pour on Twitter

After Maggi, Nestle finds itself in the middle of another controversy. Outrage against the brand poured on Twitter

Sarmistha Neogy Jun 3, 2015 8:11 AM

Trendspotting: Tea category witnesses sea change in communication

From focusing on functional aspects like 'strength, taste and aroma', advertising in tea category has metamorphosed into capturing consumers' heart and mindshare

Sarmistha Neogy Jun 1, 2015 8:19 AM

OLX tickles the funny bone with new campaign featuring Kapil Sharma

OLX has rolled out three hilarious digital ads with comedian Kapil Sharma in a campaign titled ‘Shaadi Ke Funde’- Just Married. The videos are a funny take on how the overdose of wedding gifts end up becoming used-less

Sarmistha Neogy May 29, 2015 8:34 AM

Naidu & Panjabi gets quirky in their new digital ad for Ziffi

The video tickles the funny bone with peculiar instances to show Ziffi is fast, convenient and absolutely private when booking a salon and spa appointment

Sarmistha Neogy May 28, 2015 8:41 AM

Bang In The Middle's unique tribute to the English alphabet

As part of its third anniversary celebration, the agency has come up with a year-long tribute that will involve one letter every fortnight (with two posts): one for the upper case and the other for the lower case

Sarmistha Neogy May 23, 2015 8:59 AM

H&R Johnson introduces ‘Red Ramp Project’ to help the differently-abled

The brand kick-started the project using their tiles on Kiri Beach in Goa, which gave the differently-abled a chance to access the sea on their wheelchairs. As part of the initiative, a video has been created by Soho Square and their ECD & Creative Head, Anuraag Khandelwal features in it

Sarmistha Neogy May 22, 2015 9:10 AM

Paytm launches campaign during IPL, PayU considers it a cluttered medium

As the online wallet ecosystem gathers momentum, we analyse the marketing strategies of Paytm and PayU

Sarmistha Neogy May 20, 2015 9:16 AM

1 Year of Modi Govt: Govt gets its hands dirty with 'Swachh Bharat Abhiyan'

PM’s Clean India Mission has managed to create considerable awareness among citizens with high-decibel multi-media campaigns, but to make it a real success is a tall order, says advertising and marketing fraternity

Sarmistha Neogy May 19, 2015 8:51 AM

Amul, Ceat, Snapdeal, Parachute and others flock to Piku's in-film integration

Brands like Amul, Ceat, Parachute, Snapdeal, Himalayan Water, Mitashi, Jaypee Greens, Senco Gold, Priya Gold Snakker, Syska, Mainland China and Kayam Churna have associated with the movie Piku

Sarmistha Neogy May 15, 2015 8:19 AM

Katrina Kaif tells women not to marry for wrong reasons in Titan Raga ad

Titan Raga’s campaign ‘When is the right time to get married?’ tells women not to succumb to undue pressures of getting married for all the wrong reasons

Sarmistha Neogy May 9, 2015 9:37 AM

Brand Salman: Intermission or The End?

Opinion is divided on whether the aftermath of Salman Khan’s verdict will affect his brand endorsement strength. Fans have shown solid support for the actor, but will brands follow suit?

Sarmistha Neogy May 8, 2015 8:39 AM

The idea was not to give a rude shock to ING customers, but gradually welcome them to the Kotak family: Karthi Marshan

Post ING Vysya's merger with Kotak Mahindra Bank, the 'Kona Kona Kotak' rebranding campaign was executed across radio, TV, outdoor and social media. Karthi Marshan, Senior EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the strategy behind the transition

Sarmistha Neogy Apr 28, 2015 8:30 AM

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