Analytics for better consumer connect?blur=25

IBM’s Gangandeep Arora, SapientNitro’s Prabhu Kannan & Titan’s Bidyut Nath talk about the imp of gaining consumer behaviour insights

Sai Prasanna Jan 18, 2013 7:46 PM

SapientNitro hires Andy Greenaway as Executive Creative Director for APAC?blur=25

The appointment further positions SapientNitro to capitalise on the growth opportunities of the rapidly expanding market. Greenaway joins from Feb 2013

exchange4media Staff Jan 9, 2013 3:58 AM

SapientNitro bolsters investment in APAC with key leadership moves?blur=25

The appointments position SapientNitroto capitalize on the growth opportunities of the rapidly expanding market.

exchange4media Staff Dec 18, 2012 6:25 PM

Yahoo! completes first-ever Agency Hack in India?blur=25

Ad agencies competed in a 24-hour ‘Hackathon’ to build prototype solutions. Webchutney won the Gold for its hack ‘Y! Loo’

exchange4media Staff Nov 6, 2012 8:16 PM

SapientNitro launches digital customer engagement platforms?blur=25

Sapient EngagedNowSM gives marketers the ability to better engage today’s on-the-go consumers across an increasing array of digitally enhanced channels

exchange4media Staff Nov 6, 2012 6:52 PM

"Use big data to gain customers’ trust"?blur=25

Sheldon Monteiro, CTO, SapientNitro stresses that data has to be leveraged to create customer response, deliver result & gain trust

Saloni Surti Oct 25, 2012 8:15 PM

523 entries battle it out at IDMA 2012?blur=25

From the 523 entries received for Indian Digital Media Awards 2012, 126 nominees have been shortlisted by an eminent panel of jury members

Rahul Dubey Apr 5, 2012 6:04 AM

IDMA 2012: Jury meet concludes; winners to be declared on April 16?blur=25

The final round of adjudging over 500 entries of the Indian Digital Media Awards 2012 was completed yesterday; awards to be declared on April 16

Rahul Dubey Apr 3, 2012 8:20 AM

Guest Article:  Digital experience trends in 2012?blur=25

Companies that understand the difference between experience & expertise will lead the e-commerce race, says Sudhindra Venkateshamurthy, SapientNitro India

Sudhindra Venkateshamurthy Feb 17, 2012 7:30 AM

SapientNitro acquires European mobile agency CLANMO?blur=25

SapientNitro has acquired CLANMO, a leading mobile agency in Europe. This move will strengthen SapientNitro’s mobile capabilities globally.

exchange4media Staff Jul 20, 2011 12:19 PM

SapientNitro selected as AOR for First Data?blur=25

SapientNitro has been signed on by Atlanta-based First Data as its agency of record (AOR). They will now be handling corporate identity and through-the-line advertising for First Data.

exchange4media Staff Jun 24, 2011 4:28 PM

IMPACT Exclusive: All aboard the social media bandwagon?blur=25

As social media redefines consumer engagement rules, marketers scramble to join the gravy train. An indepth look at the current patterns of social media engagements undertaken by brands...

Dipali Banka May 25, 2011 9:11 AM

Tourism Queensland and SapientNitro issues Million Dollar Memo?blur=25

Tourism Queensland and SapientNitro have announced the launch of Tourism Queensland’s latest global marketing campaign, Million Dollar Memo. The campaign pits businesses head to head to compete for the ultimate reward: an AUD $1 million custom travel package to Queensland, Australia.

exchange4media Staff Apr 8, 2011 9:28 AM