sanjiv-kapur
HC to decide on TAM's fate today amid concerns of ratings blackout?blur=25

Advertisers are concerned over the looming ratings blackout scenario as they feel that advertising on TV without proper ratings numbers is like shooting in the dark

Abid Hasan Feb 11, 2014 8:41 AM

Marketers uneasy as latest IRS upsets major publishers?blur=25

While marketers expect a solution to the controversy over the latest IRS findings, they also feel that uncertainty in numbers will take its toll in the long run

Abid Hasan Feb 10, 2014 8:03 AM