sanjeev-kapoor
Helios Media forays into digital media?blur=25

The venture has bagged the mandate to represent YouTube channel Sanjeevkapoorkhazana. Helios will work on embedding brand's messaging within the content of the channel

exchange4media Staff Feb 4, 2014 11:14 AM

Fourth Dimension executes live event with Sanjeev Kapoor in Kochi?blur=25

Similar events with Kapoor were earlier conducted in Coimbatore & Bangalore. Kerala-based radio and print media were used for promotional activities

Deepa Balasubramanian Aug 30, 2013 8:23 AM

Helios Media to handle ad sales for FoodFood?blur=25

Helios Media has bagged the revenue monetisation services for FoodFood channel. Earlier, the ad sales duties were handled by an in-house team

exchange4media Staff Jan 28, 2013 3:33 AM

Coca-Cola spreads happiness around the dining table?blur=25

The TVC shares a fantastic insight that Coca-Cola brings the family together but the creative rendition does not do justice to it, say experts

Twishy Oct 22, 2012 8:48 PM

Coca-Cola unveils new integrated mktg campaign?blur=25

The Coke and Meals campaign kicks off today; will be leveraged through social media, radio, POS and on-ground initiatives

exchange4media Staff Oct 18, 2012 7:56 PM

FoodFood’s new show serves up flavours of India?blur=25

FoodFood channel’s new show ‘Roti Raasta Aur India’ is a journey that will discover ‘roti’, a staple in almost all Indian households, from various parts of India

exchange4media Staff Aug 7, 2012 6:47 PM

Why food is big biz on TV?blur=25

With changing consumer tastes and exposure to global cuisines, channels are looking at food-based programming as a strong bet to lure viewers

Synjini Nandi Jul 20, 2012 10:17 PM

Food Food to launch weekly cookery show?blur=25

The new show ‘Royal Rasoi’ will take viewers into the households of Indian royal ‘Gharaanas’ to explore recipes inherent to the lives of erstwhile royalty

Suparnaa Chadha May 8, 2012 9:20 PM

Food & lifestyle genre on growth path in 2011?blur=25

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 13, 2012 11:30 AM

FoodFood rules food & lifestyle genre in 2011?blur=25

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 12, 2012 7:38 AM

FoodFood expands its network in Karnataka?blur=25

Food lifestyle channel FoodFood continues with its expansion mode as it enters the South India market. Overseas expansion plans are also on the anvil.

Suraj Ramnath Dec 14, 2011 7:20 AM

Zee Khana Khazana first off the mark among food channels?blur=25

Food is the flavour of the last quarter of 2010. As the race to launch food channels heats up, ZEEL is all set to launch its food channel, Zee Khana Khazana, on December 8, 2010. Meanwhile, in the pipeline are two more channels dedicated to food – Food First by Alva Brothers’ Real Lifestyle Network and FoodFood by Astro and chef Sanjeev Kapoor.

exchange4media Staff Dec 7, 2010 11:46 AM

Two food channels announced… The age of super-specialisation??blur=25

Food shows, so far, were seen on travel channels, lifestyle channels and general entertainment channels. However, now two media groups have announced their plans to launch channels dedicated to food – Food First by Real Lifestyle Network and FoodFood by Astro and chef Sanjeev Kapoor. Is the Indian market ready for such focussed specialisation?

Shikha Nov 30, 2010 7:35 AM

Sandeep Goyal’s Mogae picks equity stake in Sanjeev Kapoor’s Turmeric Ventures?blur=25

Sandeep Goyal’s Mogae Group has invested in Turmeric Ventures, the company owned by Chef Sanjeev Kapoor, which will soon be launching a 24x7 television channel dedicated to food. The channel is expected to go on-air before the end of the year.

exchange4media Mumbai Bureau Sep 28, 2010 8:31 AM

Sanjeev Kapoor’s food channel’s success depends on the programme menu, say media planners?blur=25

Celebrity chef Sanjeev Kapoor, who shot to fame with his food show ‘Khana Khazana’ on Zee TV in the 90s, is now all set to launch a food and wellness magazine, to be followed by a 24-hour food channel. While India has a bewildering range of cuisines, will a niche ‘food channel’ spell profitability? exchange4media finds out from media planners.

Khushboo Tanna Feb 16, 2010 7:18 AM