HDFC Life earmarks 30-35 pc spends for Click2Protect?blur=25

HDFC Life has embarked on an aggressive digital promotional drive, followed by TV, print & OOH, for its online term insurance plan, Click2Protect

Priyanka Nair Jan 23, 2012 8:28 AM

IMPACT Annv Spl: Sanjay Tripathy on catching Gen-Y?blur=25

Sanjay Tripathy, Executive VP, Marketing & Direct Channels, HDFC Life, identifies seven places to catch Gen-Y and communicate to them.

Sanjay Tripathy Dec 8, 2011 8:21 AM

Pitch Exclusive: Mass vs niche: What’s right??blur=25

Modern day market practitioners realise that putting all eggs in one basket may fry their business when it comes to catering diverse demographics. How are marketers segmenting their products and consumers?

exchange4media Staff Jun 22, 2011 10:56 AM

Pitch Exclusive: What works: Low price or value??blur=25

Indian markets are known to be price sensitive, yet changed economic situations have given more purchasing power. Are consumers looking to pay a premium for products and services?

exchange4media Staff Jun 21, 2011 9:35 AM

Pitch Exclusive: Mapping the Marketers’ Mind?blur=25

India’s top marketers, cutting across sectors, opine on 10 questions ranging from issues to concerns for the marketing fraternity. What do they think and how are they tackling them...

exchange4media Staff Jun 20, 2011 10:40 AM

ICC CWC'11: Now, an anthem war erupts?blur=25

While ‘Waka Waka’ and ‘Wavin Flags’ were the official and unofficial anthems of the FIFA soccer World Cup in 2010, the ICC World Cup 2011 is seeing a plethora of ‘anthems’ dominating the airwaves.

Shubhangi Mehta Feb 24, 2011 10:20 AM

HDFC Standard Life rebranded as HDFC Life; seeks better youth connect?blur=25

HDFC Standard Life, on its 10th anniversary year, has unveiled a new brand identity to create more relevance and connect with today’s youth. The private life insurance company has rebranded itself as HDFC Life. The new identity shares higher synergies with the parent company HDFC Ltd.

exchange4media Mumbai Bureau Nov 24, 2010 7:05 AM

HDFC Standard Life highlights securing tomorrow in new campaign?blur=25

HDFC Standard Life has unveiled its new marketing campaign – ‘Kal Ki Socho, Sar Utha Ke Jiyo’ – which urges people to look at insurance in a new light and get them to do proper financial planning for themselves and their families. The campaign has been conceptualised and scripted by Leo Burnett and directed by Anand Iyer from Ramesh Deo Productions.

exchange4media Staff Feb 9, 2010 7:00 AM