sanjay-tripathy
Viewability in display advertising gains prominence among advertisers?blur=25

For advertisers, a system that allows you to buy only ads that have been proven to be seen could be a better alternative to buying in bulk through CPM, though admittedly

Abhinn Shreshtha Dec 19, 2014 8:47 AM

Is digital the new darling of the BFSI sector??blur=25

Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers

Abhinn Shreshtha Nov 19, 2014 8:11 AM

Programmatic ads cannot replace sales teams?blur=25

The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, if it will replace sales teams

Abhinn Shreshtha Sep 8, 2014 7:49 AM

Marketers welcome IRS 2013 data with a pinch of doubt?blur=25

The revalidation of the IRS 2013 data may help bring some advertisers back to the print medium, but the frequent controversies over its accuracy may have dented its credibility, say experts

Abhinn Shreshtha and Collin Furtado Aug 22, 2014 8:28 AM

HDFC Life takes day-to-day life analogies to connect with customers?blur=25

HDFC Life's new campaign for its term plan Click2 Protect Plus, created by Leo Burnett, communicates the flexibility of the plan and the fact that it allows people to customise it as per their needs

exchange4media Staff Aug 16, 2014 10:58 AM

Marketers not worried about delayed revalidation of IRS as long term trends prevail?blur=25

Marketers don't feel constrained by lack of fresh IRS data as long term trends & judgement prevail. However, some feel that new positions in the markets or new players, who were expecting recognition, would be impacted

Abid Hasan Jul 28, 2014 9:13 AM

Industry expects digital costs to go up post levying of service tax?blur=25

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha Jul 11, 2014 10:39 AM

Industry expects digital costs to go up post levying of service tax?blur=25

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha Jul 11, 2014 9:02 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 10:40 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 10:39 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 8:46 AM

"To think out of the box you need to move out of your box & collaborate"?blur=25

Sanjay Tripathy of HDFC Standard Life highlights the importance of the relationship between clients and agencies, and how it leads to greater campaigns and building better brands

exchange4media Staff May 31, 2014 10:48 AM

With nation’s eyes on May 16, premium rates on TV don’t deter marketers?blur=25

Brands are looking forward to association, interaction & eyeballs on Counting Day rather than ROI. Being contextual and relevant to their TG are important factors while deciding on the news channels to advertise

Abid Hasan May 6, 2014 9:47 AM

What clients want from Goafest this year??blur=25

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra Apr 28, 2014 9:35 AM

Rethink Facebook content strategy, advise brand managers?blur=25

With Facebook reducing the organic reach of brand posts, exchange4media spoke with some brand managers to get their take on the matter. Here is what they had to say

Abhinna Shreshtha Apr 18, 2014 9:58 AM

Can mobile advertising reach the Rs 430-cr mark in 2014??blur=25

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

Video: "Digital lets brands have one-on-one communication with consumers"?blur=25

Brands need to adopt digital as the main creative idea & then take it through 360 degrees across different media, says Sanjay Tripathy, Executive VP, Marketing & Direct Channels, HDFC Life

Priyanka Nair Aug 19, 2013 8:11 AM

HDFC Life captures woman power?blur=25

The experiential mktg initiative will feature smart, financially secure women in videos to inspire others to find true value for themselves

exchange4media Staff Sep 21, 2012 7:43 PM

Industry experts share the mantras for building data equity?blur=25

Data is the king, emperor and the starting point for any marketing campaign, say industry experts, who warn that data cannot be messed around with

Priyanka Mehra Aug 4, 2012 10:12 PM

HDFC Life campaign rides the IPL wave?blur=25

Industry experts feel that the film sets out to be motivational but the integration of the brand message with the TVC is missing

Shree Lahiri May 3, 2012 8:33 PM