Star Plus announced the launch of its app for iPhone and iPad in India and over 120 countries around the world. With this, Star Plus claims to have become India’s first GEC to make an entry into the iPad, iPhone zone. This initiative will make entertainment content available on-the-go.
The merger of the IRS and NRS led to the formation of Readership Studies Council of India (RSCI). The RSCI would have 10 members from both the Audit Bureau of Circulation (ABC) and the Media Research User’s Council (MRUC). The ABC and MRUC have nominated these members. Lynn de Souza, Chairman & CEO, Lintas Media Group, is expected to be first Chairperson of the RSCI.
“We are proud to be in print at this moment, because of the credibility of the medium and the way it is being run. We are not averse to television, but we are not getting into television for another four to five years,” says Sanjay Gupta, CEO and Editor, Jagran Group.
As I approach the end of a month as a broadcast media reporter for exchange4media, I have my plate full and brimming over. It has been exciting from Day One and I do not foresee the thrill dwindling off. Let me take you through a typical week in the life of... And pressure? What pressure?