Being desi: Lufthansa India’s success story?blur=25

Following the first ‘More Indian than you think’ campaign in 2014, Lufthansa saw a 13% passenger growth

Venkata Susmita Biswas Mar 29, 2017 9:30 AM

Vernacular, digital media key focus areas for Lufthansa India: Sangeeta Sharma?blur=25

Last year, with its “More Indian Than You Think” campaign, Lufthansa India tightened focus on vernacular, and first-time travelers. Sangeeta Sharma, Manager (Marketing & Communications) at Lufthansa Passenger Airlines South Asia talks about the vernacular media is becoming increasingly important, and more

exchange4media Staff Nov 2, 2015 5:23 PM