sandipan-ghosh
Sandipan Ghosh joins Schmitten as Marketing Head

Ghosh joined as Vice President – Marketing, Rajhans Nutriments. In his new role, he leads Marketing for Schmitten Luxury Chocolates and Hoppits

Priyanka Mehra Nov 23, 2015 9:47 AM

Sandipan Ghosh joins Schmitten as Marketing Head

Ghosh joined as Vice President – Marketing, Rajhans Nutriments. In his new role, he leads Marketing for Schmitten Luxury Chocolates and Hoppits

Priyanka Mehra Nov 23, 2015 8:17 AM

Sandipan Ghosh exits from Ruchi Soya Industries as AVP,  Marketing

Ghosh had joined Ruchi Soya in August 2012. His next destination is unknown

Priyanka Mehra Mar 18, 2015 8:52 AM

IPL-7 – Keep the tournament transparent, say marketers

Marketers have welcomed the initiatives taken by BCCI to make the tournament more transparent. However, most are adopting a wait and watch policy as far as investing in the property is concerned

Abhinav Trivedi Jan 28, 2014 9:46 AM

Festival bonanza for digital & OOH as advertisers shy away from troubled TV medium

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra Oct 16, 2013 9:54 AM

Festival bonanza for digital & OOH as advertisers shy away from troubled TV medium

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra Oct 16, 2013 9:22 AM

Slowdown poses challenges to GECs' 10+2 ad rate hike plans

TRAI's ad cap, scheduled to be implemented in Oct, is likely to encounter ripples of the economic uncertainty, impairing b'casters' plans to increase ad rates. Top advertisers confirm that they are buying inventories only at previous prices

Abhinav Trivedi Sep 24, 2013 8:06 AM

Digital mktg has given birth to a smarter consumer: Sandipan Ghosh

The perpetual infiltration of digital mktg has raised the visibility, awareness & desirable quotient of brands amongst consumers, says the AVP - Mktg, Ruchi Soya Industries

Saloni Surti Aug 29, 2013 8:10 AM

Competitive advtg will bring you in the limelight, but will it bring in the business?

Today smart tactics over extended weekends trump long-term thinking, but brands that build emotive differentiation alone become iconic. Brands build business not buzzness! - say experts

Priyanka Mehra Aug 26, 2013 8:57 AM

Mobile technology redefines retail dynamics

Mobile technology now dominates consumers' lifestyle - right from researching a brand to the convenience of purchasing it, bringing a twist to the Indian retail story

Saloni Surti Aug 9, 2013 9:32 AM

Mobile technology redefines retail dynamics

Mobile technology now dominates consumers' lifestyle - right from researching a brand to the convenience of purchasing it, bringing a twist to the Indian retail story

Saloni Surti Aug 9, 2013 8:12 AM

Fresh ROs to be issued after yesterday's ratings resolution

Advertisers have indicated they will issue fresh ROs as soon as the resolution is officially formalised and they have access to historic data as well data for this week

Priyanka Mehra Jul 26, 2013 9:58 AM

Fresh ROs to be issued after yesterday's ratings resolution

Advertisers have indicated they will issue fresh ROs as soon as the resolution is officially formalised and they have access to historic data as well data for this week

Priyanka Mehra Jul 26, 2013 8:13 AM

Resolution in ratings impasse to be formalised today

A resolution will take place today, post which historic data will be made available. Meanwhile, top advertisers have agreed to pay for cancelled spots

Priyanka Mehra Jul 25, 2013 9:12 AM

Resolution in ratings impasse to be formalised today

A resolution will take place today, post which historic data will be made available. Meanwhile, top advertisers have agreed to pay for cancelled spots

Priyanka Mehra Jul 25, 2013 8:14 AM

Is deferred ratings for Live events a workable idea?

Advertisers need to know the viability of the money spent on Live events. Post event data will not allow advertisers to correct and rectify spends, say experts

Abhinav Trivedi Jul 23, 2013 8:27 AM

Intelligent approach + clarity = ideal radio ad

Jury Members of Golden Mikes 2013 throw light on the opportunities & challenges of radio advtg in India. Awards will take place on Jan 9 in Mumbai

Saloni Surti Jan 8, 2013 1:47 AM