sandipan-ghosh

Ghosh joined as Vice President – Marketing, Rajhans Nutriments. In his new role, he leads Marketing for Schmitten Luxury Chocolates and Hoppits

Priyanka Mehra 23-November-2015

Ghosh joined as Vice President – Marketing, Rajhans Nutriments. In his new role, he leads Marketing for Schmitten Luxury Chocolates and Hoppits

Priyanka Mehra 23-November-2015

Ghosh had joined Ruchi Soya in August 2012. His next destination is unknown

Priyanka Mehra 18-March-2015

Marketers have welcomed the initiatives taken by BCCI to make the tournament more transparent. However, most are adopting a wait and watch policy as far as investing in the property is concerned

Abhinav Trivedi 28-January-2014

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra 16-October-2013

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra 16-October-2013

TRAI's ad cap, scheduled to be implemented in Oct, is likely to encounter ripples of the economic uncertainty, impairing b'casters' plans to increase ad rates. Top advertisers confirm that they are buying inventories only at previous prices

Abhinav Trivedi 24-September-2013

The perpetual infiltration of digital mktg has raised the visibility, awareness & desirable quotient of brands amongst consumers, says the AVP - Mktg, Ruchi Soya Industries

Saloni Surti 29-August-2013

Today smart tactics over extended weekends trump long-term thinking, but brands that build emotive differentiation alone become iconic. Brands build business not buzzness! - say experts

Priyanka Mehra 26-August-2013

Mobile technology now dominates consumers' lifestyle - right from researching a brand to the convenience of purchasing it, bringing a twist to the Indian retail story

Saloni Surti 09-August-2013

Mobile technology now dominates consumers' lifestyle - right from researching a brand to the convenience of purchasing it, bringing a twist to the Indian retail story

Saloni Surti 09-August-2013

Advertisers have indicated they will issue fresh ROs as soon as the resolution is officially formalised and they have access to historic data as well data for this week

Priyanka Mehra 26-July-2013

Advertisers have indicated they will issue fresh ROs as soon as the resolution is officially formalised and they have access to historic data as well data for this week

Priyanka Mehra 26-July-2013

A resolution will take place today, post which historic data will be made available. Meanwhile, top advertisers have agreed to pay for cancelled spots

Priyanka Mehra 25-July-2013

A resolution will take place today, post which historic data will be made available. Meanwhile, top advertisers have agreed to pay for cancelled spots

Priyanka Mehra 25-July-2013

Advertisers need to know the viability of the money spent on Live events. Post event data will not allow advertisers to correct and rectify spends, say experts

Abhinav Trivedi 23-July-2013

Jury Members of Golden Mikes 2013 throw light on the opportunities & challenges of radio advtg in India. Awards will take place on Jan 9 in Mumbai

Saloni Surti 08-January-2013

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