sandip-tarkas
tarkas

Sandip Tarkas, Director Songdew, talks about the platform’s latest B2B service that offers curated playlists to help brands enhance customer engagement & in-store experience 

Beryl Menezes Dec 28, 2018 8:24 AM

Tarkas, Director, Songdew talks about the partnership with Videocon d2h to launch Indie music channel Songdew TV

exchange4media Staff Apr 18, 2018 4:52 PM

At 4.87% CAGR, too early to write off print: ABC

The Audit Bureau of Circulation (ABC) insists that digital and print media can co-exist

exchange4media Staff May 9, 2017 8:13 AM

Sandip Tarkas joins Songdew as it prepares to foray into TV

After exiting from the Future Group, Sandip Tarkas will now fulfil a long-time dream of his as takes reins of music streaming service Songdew

exchange4media Staff Apr 21, 2017 6:53 PM

Sandip Tarkas quits Future Group

Sandip Tarkas has left Future Group where he served as CEO (Sports, Media and Special Projects).

exchange4media Staff Jan 12, 2017 4:21 PM

IAA Debate: Industry honchos debate on whether quality of print advertising is affecting the medium's efficacy

Speaking in favour were Mitrajit Bhattacharya and Sandip Tarkas while Rana Barua & Kamal Basu spoke against the motion.

exchange4media Staff Sep 15, 2016 8:07 AM

Future Group responds to ‘obscene’ and photoshopped version of Big Bazaar ad going viral

Reacting to the controversy around the recent photoshopped Big Bazaar ad, the brand used the hashtag #CheckBeforeSharing on Twitter, urging people to be more responsible and not believe or share anything without confirming it

Sarmistha Neogy Dec 31, 2015 10:15 AM

Future Group responds to ‘obscene’ and photoshopped version of Big Bazaar ad going viral

Reacting to the controversy around the recent photoshopped Big Bazaar ad, the brand used the hashtag #CheckBeforeSharing on Twitter, urging people to be more responsible and not believe or share anything without confirming it

Sarmistha Neogy Dec 31, 2015 8:23 AM

MediaCom bags Rs 300 crore media mandate of Future Group

The account win comes on the back of a multi-agency pitch that took place a few months ago; the incumbent agency on the account is Allied Media

Priyanka Mehra Sep 10, 2015 8:47 AM

Razorfish appointed online partners for Bengal Warriors

The creative agency has been selected by Future Group’s Pro Kabaddi team considering their digital acumen as well as their fondness for both Bengal and the sport

exchange4media Staff Jul 10, 2015 4:55 PM

Razorfish appointed online partners for Bengal Warriors

The creative agency has been selected by Future Group’s Pro Kabaddi team considering their digital acumen as well as their fondness for both Bengal and the sport

exchange4media Staff Jul 9, 2015 5:03 PM

Industry bigwigs congratulate Uday Shankar and Punit Goenka

Madison's Sam Balsara, Epic's Mahesh Samat, IPG Mediabrands' Shashi Sinha and Future Group's Sandip Tarkas shower praises on IMPACT Person of the Decade Uday Shankar and IMPACT Person of the Year 2014 Punit Goenka

Collin Furtado Dec 9, 2014 7:54 AM

DDB MudraMax ties up with Pro Kabaddi League's Bengal Warriors

The agency will handle franchise & venue management of Big Bazaar's Pro Kabaddi League team, spearheading marketing communication and consulting on brand strategy and direction

exchange4media Staff Aug 5, 2014 8:02 AM

IPL 7: GECs gain ground with fragmented viewership

With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs has been consistent because of the change in the programming strategy

Abhinav Trivedi May 12, 2014 8:17 AM

Big Bazaar joins IPL bandwagon, buys 120 seconds per match

The retail chain from Future Group joins the tournament after 10 matches. The aim is to communicate the change of positioning in the brand message, capitalising on the reach & frequency of IPL

Abhinav Trivedi May 9, 2014 8:47 AM

FDI cap increase in retail is a game changer

Slight apprehension notwithstanding, FDI increase in retail augers good news for marketers and agencies, as its opens up various opportunities

Noor Fathima Warsia Sep 17, 2012 4:01 AM

Brands turn Independence Day into sales extravaganza

National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?

Shree Lahiri Aug 14, 2012 8:02 PM

523 entries battle it out at IDMA 2012

From the 523 entries received for Indian Digital Media Awards 2012, 126 nominees have been shortlisted by an eminent panel of jury members

Rahul Dubey Apr 5, 2012 6:04 AM

IDMA 2012: Jury meet concludes; winners to be declared on April 16

The final round of adjudging over 500 entries of the Indian Digital Media Awards 2012 was completed yesterday; awards to be declared on April 16

Rahul Dubey Apr 3, 2012 8:20 AM

Reporter’s Diary: Confessions of a shopaholic

Priyanka Nair writes about the effectiveness of brand communication in a retail set-up and using it for optimal customer engagement

Priyanka Nair Mar 10, 2012 8:50 AM