sandip-tarkas

Sandip Tarkas, Director Songdew, talks about the platform’s latest B2B service that offers curated playlists to help brands enhance customer engagement & in-store experience
Beryl Menezes Dec 28, 2018 8:24 AM

Reacting to the controversy around the recent photoshopped Big Bazaar ad, the brand used the hashtag #CheckBeforeSharing on Twitter, urging people to be more responsible and not believe or share anything without confirming it
Sarmistha Neogy Dec 31, 2015 10:15 AM

Reacting to the controversy around the recent photoshopped Big Bazaar ad, the brand used the hashtag #CheckBeforeSharing on Twitter, urging people to be more responsible and not believe or share anything without confirming it
Sarmistha Neogy Dec 31, 2015 8:23 AM

The account win comes on the back of a multi-agency pitch that took place a few months ago; the incumbent agency on the account is Allied Media
Priyanka Mehra Sep 10, 2015 8:47 AM

Madison's Sam Balsara, Epic's Mahesh Samat, IPG Mediabrands' Shashi Sinha and Future Group's Sandip Tarkas shower praises on IMPACT Person of the Decade Uday Shankar and IMPACT Person of the Year 2014 Punit Goenka
Collin Furtado Dec 9, 2014 7:54 AM

With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs has been consistent because of the change in the programming strategy
Abhinav Trivedi May 12, 2014 8:17 AM

The retail chain from Future Group joins the tournament after 10 matches. The aim is to communicate the change of positioning in the brand message, capitalising on the reach & frequency of IPL
Abhinav Trivedi May 9, 2014 8:47 AM

Slight apprehension notwithstanding, FDI increase in retail augers good news for marketers and agencies, as its opens up various opportunities
Noor Fathima Warsia Sep 17, 2012 4:01 AM

National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?
Shree Lahiri Aug 14, 2012 8:02 PM

From the 523 entries received for Indian Digital Media Awards 2012, 126 nominees have been shortlisted by an eminent panel of jury members
Rahul Dubey Apr 5, 2012 6:04 AM

The final round of adjudging over 500 entries of the Indian Digital Media Awards 2012 was completed yesterday; awards to be declared on April 16
Rahul Dubey Apr 3, 2012 8:20 AM

Priyanka Nair writes about the effectiveness of brand communication in a retail set-up and using it for optimal customer engagement
Priyanka Nair Mar 10, 2012 8:50 AM