Social Quotient invites advertising professionals to mentor underprivileged children?blur=25

The program is in partnership with the United Nations, Teach For India and Tata Institute of Social Sciences

exchange4media Staff Jun 24, 2015 2:50 PM

Samyak Chakrabarty to exit DDB Mudra as Chief Youth Marketer?blur=25

Going forward he will be setting up Social Quotient - India's first Social Cause Marketing and Communications company. He is also contemplating on collaborating with Pratap Bose to take Youth Marketing as a concept to the next level

Priyanka Mehra May 13, 2015 9:02 AM

Cultural shifts - Understanding the youth marketing nuances?blur=25

Cultural shifts have made things easier on some fronts, especially execution, due to the growth of technology, but have also made it difficult for marketers to create content to attract the youth, say industry experts

Kanika Mehrotra Dec 26, 2013 9:17 AM

Youth cannot be defined or boxed into traditional SECs: DDB Mudra Youth Report?blur=25

Beauty, money, sex, love, faith & substance are 6 entities which most acutely affect the actions, choices & aspirations of the urban young, shares Samyak Chakrabarty of DDB Mudra Group

exchange4media Staff Nov 28, 2013 8:52 AM