BB bets big on Z10 OOH campaign to reclaim mkt share from Samsung?blur=25

The latest campaign, executed by VivaKi, spans across 34 cities and involves using 300-plus outdoor touch-points

Priyanka Nair May 1, 2013 7:28 PM

Nokia, Samsung, Sony among India’s most trusted brands?blur=25

BMW overtakes Maruti Suzuki, while Coca-Cola beats Pepsi, further reveals The Brand Trust Report

exchange4media Staff Jan 30, 2013 7:35 PM

Indian media tablets market sales touch 1.1 mn units in Q3 2012?blur=25

Over 100 per cent growth expected in 2013 as OEMs eye India market for consumer, enterprise demand, and government business, says CyberMedia Research

exchange4media Staff Jan 8, 2013 7:38 PM

Convergence will bring in a tectonic shift?blur=25

“A tremendous opportunity lies with today’s connected eco-system,” feel industry experts

Twishy Oct 31, 2012 7:15 PM

Starcom MediaVest restructures Delhi ops?blur=25

New roles assigned for Tarun Nigam, Sulina Menon and Sriram Sharma

exchange4media Staff Oct 8, 2012 8:21 PM

Samsung ‘Coolest’, Tata ‘Iconic’: Pitch-Abacus Survey?blur=25

Samsung is the coolest brand and Tata is iconic, feels India’s youth, as per the findings of Pitch-Abacus Youth Brand Survey 2012

Aditi Malhotra Oct 5, 2012 6:43 PM

Brands turn Independence Day into sales extravaganza?blur=25

National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?

Shree Lahiri Aug 14, 2012 8:02 PM

Olympics 2012: Brands drum up national pride?blur=25

When it comes to the Olympic Games, it’s no longer about brands showing ads on TV or displaying one’s logo in the ad; it’s about ‘engaging’ the consumer

Shree Lahiri Jul 25, 2012 8:33 PM

Product integration drives Samsung Olympics campaign?blur=25

Top bloggers from 20 nations will write posts and produce a daily show throughout the London Olympic Games using Samsung products

Shree Lahiri Jul 6, 2012 8:30 PM

Samsung refrigerators’ new summer campaign?blur=25

Cheil’s ‘Ek fresh soch’ campaign for Samsung refrigerators introduces the new DIC technology while creating an emotional connect through product benefits

exchange4media Staff May 9, 2012 7:13 PM

Ad Review: Being out & about with Samsung laptops?blur=25

Samsung has gone to town with a new campaign for its laptops. But does the ‘take me out’ proposition sound compelling enough? We find out…

Deepika Bhardwaj Feb 20, 2012 9:41 AM

Samsung’s CSR drive for underprivileged children?blur=25

Samsung Hope Project helps underprivileged children get education. High profile jury selects Aid India and Smile Foundation as partners for the cause

exchange4media Staff Feb 17, 2012 7:47 AM

Nokia, Tata among most trusted brands in India?blur=25

Four out of the top five most trusted brands in India are international brands, reveals the 2nd edition of ‘Brand Trust Report’

Deepika Bhardwaj Jan 18, 2012 9:46 AM

The songs that reflect radio players’ brand values?blur=25

Giving a twist to the radio tale, FM players share with exchange4media which song their radio station associates with most & how they would brand it

Priyanka Nair Jan 16, 2012 12:10 PM

BD Park appointed MD of Samsung India?blur=25

Samsung India has appointed BD Park as President & CEO of Samsung South West Asia operations and MD of Samsung India Electronics Ltd

exchange4media Staff Jan 10, 2012 7:40 AM

Cheil brings Samsung Galaxy Note out of home?blur=25

The high decibel high impact campaign with an extensive mix of out of home media vehicles was executed across eight cities

exchange4media Staff Jan 6, 2012 7:37 AM

We plan to convert into purchase over time: Elkana Ezekiel, Samsung India?blur=25

While Samsung plans to capture the market in metros by bringing to life ‘experience’ for people, in the rest of the country, it plans to use distribution expansion and access for its growth. This he said at the Pitch CMO Summit 2011, presented by Jagran Group.

Neha Goel Nov 28, 2011 7:42 AM

Samsung partners with BIGFlix for Video on Demand app?blur=25

In its endeavour to give consumers a more immersive experience on its smart devices, Samsung has made available on its Galaxy S, SII and Galaxy Tab 750 phones what it calls India’s first of its kind Video on Demand application, named My Movies. The application offers consumers full length feature films with over 2,000 hours of videos that include movies, trailers, TV shows and music videos, all powered by BIGFlix.

exchange4media Staff Oct 19, 2011 7:52 AM

Women getting increasingly addicted to shopping online: eBay Census?blur=25

eBay on September 28, 2011 unveiled the fourth edition of its annual Census Guide, which documents the key trends in online buying, importing, selling and exporting across Indians in the top 20 eCommerce hubs, 28 states and seven Union Territories.

exchange4media Staff Sep 29, 2011 8:20 AM

Samsung launches India’s biggest blogger campaign with IndiBlogger?blur=25

Samsung is launching a bloggers campaign in alliance with Indibloggers, a blogging community. The aim of the campaign is to create buzz around the latest Samsing Galaxy Tabs.

Shubhi Tandon Aug 15, 2011 8:26 AM