samsung
Samsung makes an innovative Point with TELiBrahma?blur=25

Samsung's print advertisements feature the Galaxy Gear smart watch, wherein users can capture the ad using TELiBrahma's Point app to virtually wear the Gear

Deepa Balasubramanian Oct 9, 2013 8:04 AM

Economic slump forces marketers to slash budgets?blur=25

The downturn is pushing marketers to use all possible tricks to lure consumers & drive sales. Brands are betting high on festive season & rural demand to overcome depression

Twishy Oct 3, 2013 8:37 AM

Is BlackBerry fighting a lost battle??blur=25

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti Sep 23, 2013 9:17 AM

Is BlackBerry fighting a lost battle??blur=25

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti Sep 23, 2013 7:48 AM

Will Sony Xperia Z1 fall prey to Samsung Galaxy Note 3??blur=25

In this smartphone-crazy world, where each player is trying its best to woo customers, who is giving whom a run for money? Should you flaunt a faster phablet or a better camera?

Twishy Sep 19, 2013 8:55 AM

Cannes Lions 2013: India fails to grab metals in Media Lions?blur=25

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India

Synjini Nandi Jun 19, 2013 10:22 AM

Cannes Lions 2013: India fails to grab metals in Media Lions?blur=25

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India

Synjini Nandi Jun 19, 2013 10:22 AM

Revealed: India's top 50 brands @Pitch Brands 50 Awards?blur=25

Dabur, Airtel, Samsung Galaxy S, Dettol, Lux, Colgate, Pears, Bata, Satyamev Jayate are among the winners. IndiGo has been adjudged Brand of the Year

Neha Pal Jun 14, 2013 9:14 AM

BB bets big on Z10 OOH campaign to reclaim mkt share from Samsung?blur=25

The latest campaign, executed by VivaKi, spans across 34 cities and involves using 300-plus outdoor touch-points

Priyanka Nair May 1, 2013 7:28 PM

Nokia, Samsung, Sony among India’s most trusted brands?blur=25

BMW overtakes Maruti Suzuki, while Coca-Cola beats Pepsi, further reveals The Brand Trust Report

exchange4media Staff Jan 30, 2013 7:35 PM

Indian media tablets market sales touch 1.1 mn units in Q3 2012?blur=25

Over 100 per cent growth expected in 2013 as OEMs eye India market for consumer, enterprise demand, and government business, says CyberMedia Research

exchange4media Staff Jan 8, 2013 7:38 PM

Convergence will bring in a tectonic shift?blur=25

“A tremendous opportunity lies with today’s connected eco-system,” feel industry experts

Twishy Oct 31, 2012 7:15 PM

Starcom MediaVest restructures Delhi ops?blur=25

New roles assigned for Tarun Nigam, Sulina Menon and Sriram Sharma

exchange4media Staff Oct 8, 2012 8:21 PM

Samsung ‘Coolest’, Tata ‘Iconic’: Pitch-Abacus Survey?blur=25

Samsung is the coolest brand and Tata is iconic, feels India’s youth, as per the findings of Pitch-Abacus Youth Brand Survey 2012

Aditi Malhotra Oct 5, 2012 6:43 PM

Brands turn Independence Day into sales extravaganza?blur=25

National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?

Shree Lahiri Aug 14, 2012 8:02 PM

Olympics 2012: Brands drum up national pride?blur=25

When it comes to the Olympic Games, it’s no longer about brands showing ads on TV or displaying one’s logo in the ad; it’s about ‘engaging’ the consumer

Shree Lahiri Jul 25, 2012 8:33 PM

Product integration drives Samsung Olympics campaign?blur=25

Top bloggers from 20 nations will write posts and produce a daily show throughout the London Olympic Games using Samsung products

Shree Lahiri Jul 6, 2012 8:30 PM

Samsung refrigerators’ new summer campaign?blur=25

Cheil’s ‘Ek fresh soch’ campaign for Samsung refrigerators introduces the new DIC technology while creating an emotional connect through product benefits

exchange4media Staff May 9, 2012 7:13 PM

Ad Review: Being out & about with Samsung laptops?blur=25

Samsung has gone to town with a new campaign for its laptops. But does the ‘take me out’ proposition sound compelling enough? We find out…

Deepika Bhardwaj Feb 20, 2012 9:41 AM

Samsung’s CSR drive for underprivileged children?blur=25

Samsung Hope Project helps underprivileged children get education. High profile jury selects Aid India and Smile Foundation as partners for the cause

exchange4media Staff Feb 17, 2012 7:47 AM