samsung
Can mobile advertising reach the Rs 430-cr mark in 2014??blur=25

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

STAR India plans big for IPL, but will the advertisers spend??blur=25

STAR India's recent win of the IPL digital rights means the channel has created an impressive stable of cricketing events. But will live streaming attract the advertisers?

Abhinna Shreshtha Jan 30, 2014 8:41 AM

Blue chip client acquisitions set IPG on track to become new No. 2?blur=25

The agency is now being reckoned as the new No. 2 on the back of blue chip client wins that took place last year, even as GroupM remains the leading media agency in India

Priyanka Mehra Jan 28, 2014 8:55 AM

Alleged corruption charges surround Samsung's account move?blur=25

Along with the account size of Rs 450 cr, another distinctive facet of Samsung's media account move was the alleged corruption allegations that prompted the move & the call for the pitch in November last year

exchange4media Staff Jan 22, 2014 8:39 AM

IPG Mediabrands bags media duties of Heinz India?blur=25

The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business

Priyanka Mehra Jan 16, 2014 10:47 AM

IPG Mediabrands bags media duties of Heinz India?blur=25

The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business

Priyanka Mehra Jan 16, 2014 9:35 AM

The digital space will revitalise itself in 2014: Arun Mehra?blur=25

While content appears to be ruling digital screens and devices, in 2014 the industry is likely to see greater innovation within this space, says the CEO of Talenthouse India

Arun Mehra Dec 31, 2013 10:05 AM

Brands should look for 'natural virality' in their mobile mktg campaigns, say experts?blur=25

Most brands are very good when it comes to app development. The challenge comes post development, say experts, adding that the 5 Ps of marketing apply to an application as well

Abhinna Shreshtha Dec 26, 2013 9:06 AM

I am not going anywhere: Mallikarjun Das, CEO, SMG India?blur=25

In an exclusive conversation with exchange4media, Matt Blackborn, President of Emerging Markets, SMG & Das clear the air on Das quitting the agency, what led to the rumours, and much more...

Priyanka Mehra Dec 19, 2013 9:00 AM

Will Samsung announce its media partner today??blur=25

While industry insiders confirm the agency that has been awarded the much coveted Samsung account; will the company formally announce its new media partnership today?

exchange4media Staff Dec 19, 2013 7:42 AM

Samsung India scouts for media partner?blur=25

The company has called for a multi-agency pitch, which is said to take place next week. The account size is estimated to be upwards of Rs 400 crore

Priyanka Mehra Nov 27, 2013 8:03 AM

Samsung makes an innovative Point with TELiBrahma?blur=25

Samsung's print advertisements feature the Galaxy Gear smart watch, wherein users can capture the ad using TELiBrahma's Point app to virtually wear the Gear

Deepa Balasubramanian Oct 9, 2013 8:04 AM

Economic slump forces marketers to slash budgets?blur=25

The downturn is pushing marketers to use all possible tricks to lure consumers & drive sales. Brands are betting high on festive season & rural demand to overcome depression

Twishy Oct 3, 2013 8:37 AM

Is BlackBerry fighting a lost battle??blur=25

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti Sep 23, 2013 9:17 AM

Is BlackBerry fighting a lost battle??blur=25

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti Sep 23, 2013 7:48 AM

Will Sony Xperia Z1 fall prey to Samsung Galaxy Note 3??blur=25

In this smartphone-crazy world, where each player is trying its best to woo customers, who is giving whom a run for money? Should you flaunt a faster phablet or a better camera?

Twishy Sep 19, 2013 8:55 AM

Cannes Lions 2013: India fails to grab metals in Media Lions?blur=25

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India

Synjini Nandi Jun 19, 2013 10:22 AM

Cannes Lions 2013: India fails to grab metals in Media Lions?blur=25

Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India

Synjini Nandi Jun 19, 2013 10:22 AM

Revealed: India's top 50 brands @Pitch Brands 50 Awards?blur=25

Dabur, Airtel, Samsung Galaxy S, Dettol, Lux, Colgate, Pears, Bata, Satyamev Jayate are among the winners. IndiGo has been adjudged Brand of the Year

Neha Pal Jun 14, 2013 9:14 AM

BB bets big on Z10 OOH campaign to reclaim mkt share from Samsung?blur=25

The latest campaign, executed by VivaKi, spans across 34 cities and involves using 300-plus outdoor touch-points

Priyanka Nair May 1, 2013 7:28 PM