samsung
IPL 7: Competing brands engage in spot buys?blur=25

Currently, spot buys range between Rs 4.75 lakh & Rs 5 lakh. Many competing brands of the sponsors have bought ad spots, but the real test will be when the tournament comes back to India & enters Phase 2

Abhinav Trivedi Apr 23, 2014 8:26 AM

Ranjiv Singh joins Samsung India as Marketing Head?blur=25

In his new role, Singh will head the marketing function for the brand across categories. He moves from Hewlett Packard India, where he was Head - Marketing PPS

exchange4media Staff Apr 15, 2014 10:10 AM

Ranjiv Singh joins Samsung India as Marketing Head?blur=25

In his new role, Singh will head the marketing function for the brand across categories. He moves from Hewlett Packard India, where he was Head - Marketing PPS

exchange4media Staff Apr 15, 2014 8:33 AM

Rahul Saighal bids adieu to Samsung, turns entrepreneur?blur=25

Saighal was Group Chief Marketing Officer at Samsung India. He has set up internet marketing company, NetImpact Solutions, to build on his expertise in the internet space

Priyanka Mehra Apr 7, 2014 9:53 AM

Rahul Saighal bids adieu to Samsung, turns entrepreneur?blur=25

Saighal was Group Chief Marketing Officer at Samsung India. He has set up internet marketing company, NetImpact Solutions, to build on his expertise in the internet space

Priyanka Mehra Apr 7, 2014 8:15 AM

Google+ trumps Twitter & Facebook in engaging social referrals?blur=25

A study by content discovery and sharing firm, Shareaholic, says that social platforms like Google+ and LinkedIn drive few, but more engaged referrals compared to Twitter

Abhinna Shreshtha Apr 3, 2014 8:15 AM

Samsung goes to the Oscars, again?blur=25

Samsung revealed some smart marketing moves, making the most of the 86th Academy Awards event, and also unveiled its new brand campaign, 'One Samsung', at the gala event

Twishy Mar 4, 2014 7:53 AM

YouTube - the hottest new destination for advertising?blur=25

Brands are launching campaigns on YouTube first due to its sheer reach & impact on consumers. While there are other options such as movie streaming apps, YouTube still rules the roost for video ads, say experts

Sonam Gulati Feb 19, 2014 8:25 AM

Lack of good data is impeding the growth of mobile marketing, say experts?blur=25

While TRAI has put a cap on text messages and services like 'do not disturb' have come into play, how does one use this medium without putting off the potential customer for good?

Sonam Gulati Feb 10, 2014 8:42 AM

Can mobile advertising reach the Rs 430-cr mark in 2014??blur=25

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

STAR India plans big for IPL, but will the advertisers spend??blur=25

STAR India's recent win of the IPL digital rights means the channel has created an impressive stable of cricketing events. But will live streaming attract the advertisers?

Abhinna Shreshtha Jan 30, 2014 8:41 AM

Blue chip client acquisitions set IPG on track to become new No. 2?blur=25

The agency is now being reckoned as the new No. 2 on the back of blue chip client wins that took place last year, even as GroupM remains the leading media agency in India

Priyanka Mehra Jan 28, 2014 8:55 AM

Alleged corruption charges surround Samsung's account move?blur=25

Along with the account size of Rs 450 cr, another distinctive facet of Samsung's media account move was the alleged corruption allegations that prompted the move & the call for the pitch in November last year

exchange4media Staff Jan 22, 2014 8:39 AM

IPG Mediabrands bags media duties of Heinz India?blur=25

The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business

Priyanka Mehra Jan 16, 2014 10:47 AM

IPG Mediabrands bags media duties of Heinz India?blur=25

The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business

Priyanka Mehra Jan 16, 2014 9:35 AM

The digital space will revitalise itself in 2014: Arun Mehra?blur=25

While content appears to be ruling digital screens and devices, in 2014 the industry is likely to see greater innovation within this space, says the CEO of Talenthouse India

Arun Mehra Dec 31, 2013 10:05 AM

Brands should look for 'natural virality' in their mobile mktg campaigns, say experts?blur=25

Most brands are very good when it comes to app development. The challenge comes post development, say experts, adding that the 5 Ps of marketing apply to an application as well

Abhinna Shreshtha Dec 26, 2013 9:06 AM

I am not going anywhere: Mallikarjun Das, CEO, SMG India?blur=25

In an exclusive conversation with exchange4media, Matt Blackborn, President of Emerging Markets, SMG & Das clear the air on Das quitting the agency, what led to the rumours, and much more...

Priyanka Mehra Dec 19, 2013 9:00 AM

Will Samsung announce its media partner today??blur=25

While industry insiders confirm the agency that has been awarded the much coveted Samsung account; will the company formally announce its new media partnership today?

exchange4media Staff Dec 19, 2013 7:42 AM

Samsung India scouts for media partner?blur=25

The company has called for a multi-agency pitch, which is said to take place next week. The account size is estimated to be upwards of Rs 400 crore

Priyanka Mehra Nov 27, 2013 8:03 AM