samsung
Will Apple's gamble with iPhone 6 pay off in India??blur=25

The tech giant took a leap of faith by stepping into the big-screen smartphone segment, long after losing marketshare to Android. Will the price-sensitive Indian market finally show some love for the niche brand?

Aditi Raval Sep 11, 2014 9:14 AM

Sleek, sophisticated & visually stunning: Samsung Galaxy Alpha's new campaign?blur=25

Created by Cheil Worldwide, the video focuses on Alpha people, who represent trendy and confident young professionals who take pride in what they choose to do in life, and know how to do it best

exchange4media Staff Aug 29, 2014 8:05 AM

Former CEO of Lok Sabha TV Rajiv Mishra joins Samsung as VP, Media?blur=25

Mishra's previous stints include working for Lok Sabha TV as CEO, STAR TV as Manager - Programming, Zee TV as Senior Manager - Corporate & Hindustan Times as Sub Editor

exchange4media Staff Aug 11, 2014 7:58 AM

FIFA World Cup ads for Indian taste buds?blur=25

exchange4media reviews ads by Hero MotoCorp, XOLO Mobiles, Nirma & Apollo Tyres, all in the race to strike the right chord with football fans

Collin Furtado Jul 16, 2014 9:20 AM

Aman Malhotra joins Google India from Samsung?blur=25

Malhotra has joined Google India as part of their brand solutions team. He moves from Samsung India, where he was Digital Marketing Head (Mobile)

Abhinn Shreshtha Jul 12, 2014 8:57 AM

Our desire is to go back and bring Samsung into the fold: John Sheehy?blur=25

SMG's traditional foot print in India isn't dominant and we may get over shadowed by agencies like GroupM, Madison and PHD, but this fires us to do even better, says John Sheehy, President, Global Operations, Starcom MediaVest Group

Priyanka Mehra Jun 25, 2014 9:32 AM

Right Price Positioning: Gionee's game plan for India?blur=25

With a clear strategy, Gionee has been able to establish itself with sales of Rs 500 crore and a market size of almost 3 per cent in the smartphone category as per industry analytics

Gunjan Verma Jun 25, 2014 7:59 AM

India draws a blank at Product Design shortlist @Cannes Lions 2014?blur=25

No Indian entry features in the shortlist for Product Design at Cannes Lions this year. US agencies dominate the shortlist in this category

exchange4media Staff Jun 18, 2014 7:52 AM

Satyajit Sen to bid adieu to ZO, to join Samsung India?blur=25

Sen, CEO, ZenithOptimedia is set to exit the agency, highly placed industry sources have confirmed, who added that he is joining Samsung India, where he will report to Marketing Head Ranjiv Singh

exchange4media Staff May 5, 2014 7:53 AM

IPL 7: Competing brands engage in spot buys?blur=25

Currently, spot buys range between Rs 4.75 lakh & Rs 5 lakh. Many competing brands of the sponsors have bought ad spots, but the real test will be when the tournament comes back to India & enters Phase 2

Abhinav Trivedi Apr 23, 2014 8:26 AM

Ranjiv Singh joins Samsung India as Marketing Head?blur=25

In his new role, Singh will head the marketing function for the brand across categories. He moves from Hewlett Packard India, where he was Head - Marketing PPS

exchange4media Staff Apr 15, 2014 10:10 AM

Ranjiv Singh joins Samsung India as Marketing Head?blur=25

In his new role, Singh will head the marketing function for the brand across categories. He moves from Hewlett Packard India, where he was Head - Marketing PPS

exchange4media Staff Apr 15, 2014 8:33 AM

Rahul Saighal bids adieu to Samsung, turns entrepreneur?blur=25

Saighal was Group Chief Marketing Officer at Samsung India. He has set up internet marketing company, NetImpact Solutions, to build on his expertise in the internet space

Priyanka Mehra Apr 7, 2014 9:53 AM

Rahul Saighal bids adieu to Samsung, turns entrepreneur?blur=25

Saighal was Group Chief Marketing Officer at Samsung India. He has set up internet marketing company, NetImpact Solutions, to build on his expertise in the internet space

Priyanka Mehra Apr 7, 2014 8:15 AM

Google+ trumps Twitter & Facebook in engaging social referrals?blur=25

A study by content discovery and sharing firm, Shareaholic, says that social platforms like Google+ and LinkedIn drive few, but more engaged referrals compared to Twitter

Abhinna Shreshtha Apr 3, 2014 8:15 AM

Samsung goes to the Oscars, again?blur=25

Samsung revealed some smart marketing moves, making the most of the 86th Academy Awards event, and also unveiled its new brand campaign, 'One Samsung', at the gala event

Twishy Mar 4, 2014 7:53 AM

YouTube - the hottest new destination for advertising?blur=25

Brands are launching campaigns on YouTube first due to its sheer reach & impact on consumers. While there are other options such as movie streaming apps, YouTube still rules the roost for video ads, say experts

Sonam Gulati Feb 19, 2014 8:25 AM

Lack of good data is impeding the growth of mobile marketing, say experts?blur=25

While TRAI has put a cap on text messages and services like 'do not disturb' have come into play, how does one use this medium without putting off the potential customer for good?

Sonam Gulati Feb 10, 2014 8:42 AM

Can mobile advertising reach the Rs 430-cr mark in 2014??blur=25

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

STAR India plans big for IPL, but will the advertisers spend??blur=25

STAR India's recent win of the IPL digital rights means the channel has created an impressive stable of cricketing events. But will live streaming attract the advertisers?

Abhinna Shreshtha Jan 30, 2014 8:41 AM