Samsung brings Christmas cheer with #WishUponMyGalaxy campaign?blur=25

The campaign is all about sharing one’s wish and bringing it alive for the users

exchange4media Staff Dec 24, 2016 8:37 AM

How advertisers are leveraging kids channels this Diwali?blur=25

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

Madhuwanti Saha Oct 24, 2016 8:31 AM

Navin Theeng joins Havas Worldwide as ECD?blur=25

In the 18 years he has been in the industry, Theeng has worked with Bates, McCann Erickson, Euro RSCG, Rediffusion DY&R, Contract and Cheil handling brands across categories such as consumer durables, colas, airlines, mobile phones, liquor, real estate and sports

exchange4media Staff Aug 9, 2016 8:45 AM

Bajaj, Amazon & MakeMyTrip feature among YouTube's most watched ads list?blur=25

We take a look at the top 10 most watched ads list which was released by Google for H1 2016

Ronald Menezes Jul 25, 2016 8:36 AM

ETV, TV 18 News Group hires Samsung's Rajiv Mishra as Group Business Head?blur=25

Mishra has worked for various media organizations like Hindustan Times Group, Star TV, Zee TV, Reliance Infocomm Limited, TV Asia of USA, News 24 (BAG Films and Media) and India News, among others

exchange4media Staff Jun 28, 2016 2:15 PM

Foxconn plans manufacturing base in India as Apple looks forward to a better market share?blur=25

Taiwanese contract manufacturer Foxconn is reportedly building a manufacturing facility in Maharashtra that will produce Apple phones in India. With global revenues falling, Indian sales figures were one of the highlights for Apple. Standing way below the current order of market share, Apple may be trying to better their hold on the Indian market

Ronald Menezes May 12, 2016 8:12 AM

Samsung, Flipkart & Practo ride 'Game of Thrones' wave, launch inspired campaigns?blur=25

Keeping the popularity of the show in mind, brands like Flipkart and Samsung have launched various campaigns around the new season of Game of Thrones

Ronald Menezes Apr 28, 2016 8:06 AM

Neeraj Bassi appointed as Chief Strategy Officer, Cheil India?blur=25

In his new role, Bassi will be responsible for the planning and strategy product of the agency across all its business divisions

exchange4media Staff Mar 29, 2016 8:47 AM

Apple leaps to 6th spot in top 30 Indian cities; 5s prices may reportedly drop by 50% after the release of iPhone SE?blur=25

Apple allowed numbers to do the talking in the Indian market as it ranked 6th among the top 30 cities in the country which includes cities like Mumbai, Bengaluru, etc. This spot was held by Xiaomi last year and Apple seems to have grabbed the position as of now.

exchange4media Staff Mar 9, 2016 7:54 AM

Srini Sundararajan appointed Head of Network Business, Samsung India?blur=25

In his new role Sundararajan will be in charge of managing operations and further developing business opportunities of Samsung's mobile network business in Southwest Asia.

exchange4media Staff Feb 9, 2016 5:27 PM

S-Group Insights: Samsung and LG top spenders in durables category with cumulative 9% contribution on TV and 17% in Print in 2015?blur=25

TV has seen a 16% rise in durable ads in 2015 with respect to 2014. While Print gained by 7% in durable ads in 2015, whereas the duration on Radio suffered a 9% fall.

exchange4media Staff Feb 3, 2016 8:50 AM

Amul, Cadbury, Google, Britannia among top meaningful brands in India: Havas study?blur=25

The study showed that in Asia Pacific people’s connection with brands remains stronger than in other Western regions and emerging economies with 10 times higher attachment. People here trust 83% of brands compared to just 50% globally and they would care about the disappearance of 60% of brands, trailing to just 26% globally

exchange4media Staff Nov 17, 2015 12:36 AM

S-Group Insights: Smartphone advertising increases by 16 % since 2013; Samsung top spender?blur=25

In 2014, around 72% of TV advertising for this category used to come from the top 6 players, i.e., Samsung India Electronics Ltd, Nokia Corporation, Panasonic India Pvt Ltd, Intex Technologies (India), Micromax Informatics Ltd & Syntech Technology Pvt Ltd.

exchange4media Staff Nov 17, 2015 12:33 AM

Clients are driving as much inefficiency out of their system as possible: John Sheehy?blur=25

John Sheehy, President of Global Operations at Starcom Mediavest Group, talks about the reason for the surge of global media pitches, SMG continuing to be a challenger brand, growth in double digits and focusing on making India a global hub for data and analytics

Priyanka Mehra Jul 21, 2015 9:28 AM

Samsung launches mobile payment service Samsung Pay?blur=25

Samsung Pay will initially be available in the United States and Korea this coming summer and expand to other regions, including Europe and China with Samsung Galaxy S6 and Galaxy S6 edge

exchange4media Staff Mar 2, 2015 4:14 PM

NDTV named India’s most trusted media brand?blur=25

NDTV has been named India's most trusted media brand in the Brand Trust Report released by TRA, formerly the Trust Research Advisory

exchange4media Staff Feb 25, 2015 12:54 PM

The problem arises when digital immigrants run campaigns aimed towards digital natives or digital descendants: Sanjay Behl?blur=25

Sanjay Behl, CEO, Raymond on the challenges faced by brand managers trying to communicate with the new set of consumers today, and the challenges thrown by campaigns of corporate brands vs house of brands

Collin Furtado Feb 23, 2015 8:03 AM

LinkedIn goes beyond the 'walled garden' with expanded portfolio?blur=25

LinkedIn has expanded its Marketing Solutions portfolio, something it sees touching the $ 1 billion mark by 2017, with the addition of new products and now offers advertisers a way to reach audiences across the internet

Abhinn Shreshtha Feb 21, 2015 3:23 PM

45% of people interested in cricket on Facebook are from India?blur=25

A poll conducted by Facebook showed 42% respondents will follow World Cup action online and/or on their mobile devices apart from TV

exchange4media Staff Feb 12, 2015 10:30 AM

45% of people interested in cricket on Facebook are from India?blur=25

A poll conducted by Facebook showed 42% respondents will follow World Cup action online and/or on their mobile devices apart from TV

exchange4media Staff Feb 12, 2015 8:07 AM