samsung
Amul, Cadbury, Google, Britannia among top meaningful brands in India: Havas study?blur=25

The study showed that in Asia Pacific people’s connection with brands remains stronger than in other Western regions and emerging economies with 10 times higher attachment. People here trust 83% of brands compared to just 50% globally and they would care about the disappearance of 60% of brands, trailing to just 26% globally

exchange4media Staff Nov 17, 2015 12:36 AM

S-Group Insights: Smartphone advertising increases by 16 % since 2013; Samsung top spender?blur=25

In 2014, around 72% of TV advertising for this category used to come from the top 6 players, i.e., Samsung India Electronics Ltd, Nokia Corporation, Panasonic India Pvt Ltd, Intex Technologies (India), Micromax Informatics Ltd & Syntech Technology Pvt Ltd.

exchange4media Staff Nov 17, 2015 12:33 AM

Clients are driving as much inefficiency out of their system as possible: John Sheehy?blur=25

John Sheehy, President of Global Operations at Starcom Mediavest Group, talks about the reason for the surge of global media pitches, SMG continuing to be a challenger brand, growth in double digits and focusing on making India a global hub for data and analytics

Priyanka Mehra Jul 21, 2015 9:28 AM

Samsung launches mobile payment service Samsung Pay?blur=25

Samsung Pay will initially be available in the United States and Korea this coming summer and expand to other regions, including Europe and China with Samsung Galaxy S6 and Galaxy S6 edge

exchange4media Staff Mar 2, 2015 4:14 PM

NDTV named India’s most trusted media brand?blur=25

NDTV has been named India's most trusted media brand in the Brand Trust Report released by TRA, formerly the Trust Research Advisory

exchange4media Staff Feb 25, 2015 12:54 PM

The problem arises when digital immigrants run campaigns aimed towards digital natives or digital descendants: Sanjay Behl?blur=25

Sanjay Behl, CEO, Raymond on the challenges faced by brand managers trying to communicate with the new set of consumers today, and the challenges thrown by campaigns of corporate brands vs house of brands

Collin Furtado Feb 23, 2015 8:03 AM

LinkedIn goes beyond the 'walled garden' with expanded portfolio?blur=25

LinkedIn has expanded its Marketing Solutions portfolio, something it sees touching the $ 1 billion mark by 2017, with the addition of new products and now offers advertisers a way to reach audiences across the internet

Abhinn Shreshtha Feb 21, 2015 3:23 PM

45% of people interested in cricket on Facebook are from India?blur=25

A poll conducted by Facebook showed 42% respondents will follow World Cup action online and/or on their mobile devices apart from TV

exchange4media Staff Feb 12, 2015 10:30 AM

45% of people interested in cricket on Facebook are from India?blur=25

A poll conducted by Facebook showed 42% respondents will follow World Cup action online and/or on their mobile devices apart from TV

exchange4media Staff Feb 12, 2015 8:07 AM

Micromax takes top spot in Indian smartphone market: Canalys report?blur=25

This performance is partly due to Micromax’s continuing appeal to mobile phone users upgrading to smartphones

exchange4media Staff Feb 5, 2015 8:44 AM

Asia emerges as a global giant in sports sponsorship and ownership?blur=25

Emerging Giants study by Repucom reveals the definitive trend of increasing investment in sports from Asia and the Middle East. Observing the investments of sovereign wealth funds, Asian and Middle East state-run investments account for the lion's share of 76.2% in 2014

exchange4media Staff Feb 4, 2015 8:07 AM

Samsung's Deputy MD Ravinder Zutshi slated to retire on Dec 31st?blur=25

There's been an industry buzz around the impending exits of both Zutshi and Samsung's Head of Finance Sunil K Goel since October

exchange4media Staff Dec 18, 2014 9:08 AM

Who will be IMPACT Person of the Year 2014? Countdown begins to Dec 5 award function?blur=25

As an impactful year for the Indian M&E industry comes to a close, we take a look at how each of the IMPACT Person of the Year 2014 nominees contributed in their respective capacities; leaving us with the question - who will bag the title this year?

Henna Achhpal Dec 1, 2014 10:00 AM

Who will be IMPACT Person of the Year 2014? Countdown begins to Dec 5 award function?blur=25

As an impactful year for the Indian M&E industry comes to a close, we take a look at how each of the IMPACT Person of the Year 2014 nominees contributed in their respective capacities; leaving us with the question - who will bag the title this year?

Henna Achhpal Dec 1, 2014 8:05 AM

Trendspotting: Brands leveraging competitors' unpopularity to win goodwill?blur=25

Indian brands battle it out to capture consumer attention by taking digs at each other

Ankur Singh Nov 11, 2014 9:26 AM

Airtel and Samsung launch iDTV, India's first Integrated Digital TV?blur=25

Samsung's range of SmartDirect TVs will come with an in-built Airtel digital TV Smart Card which will enable DTH signal reception without the need to install an external set top box exchange4media News Service

exchange4media Staff Oct 22, 2014 10:22 AM

Smartphone advertising blitz to fire up Diwali?blur=25

Mobile manufacturers line up their premium and cheapest models for the festive season with Apple, Samsung and Sony prepping to spend at least Rs 300 crore on ad campaigns in October

Ankur Singh Oct 16, 2014 7:58 AM