samsung
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Reliance Jio, and Patanjali give market leaders Airtel and HUL tough competition in telecom and FMCG categories respectively

Venkata Susmita Biswas Oct 25, 2017 7:50 AM

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Samsung is shunning ads focussed on features to tell stories about the people it serves in India

Venkata Susmita Biswas Sep 20, 2017 7:48 AM

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Vikas Agarwal, General Manager of OnePlus India, discusses about their unique marketing strategies and how Chinese brands are competing with global smartphone players

Dolly Mahayan Aug 8, 2017 7:58 AM

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As the festive season begins, Raksha Bandhan has already left its mark on Twitter as #RakshaBandhan trended the entire day on Twitter worldwide

exchange4media Staff Aug 8, 2017 7:39 AM

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The broadcast of the much-anticipated football league will be live on Star Sports Select and Star Sports Select HD

exchange4media Staff Jul 27, 2017 6:36 PM

Samsung India keeps up the emotional thread, talks taking pride in a daughter in new ad?blur=25

The campaign conceptualised by Cheil India has received approximately 13 million views on YouTube in two days

Venkata Susmita Biswas Jun 1, 2017 8:29 AM

Brands increasingly focus on after-sales service ads, reassure customers?blur=25

There is a fresh crop of after-sales customer service based TVCs, which have a unique message but will only see fruition if the service lives up to the claims made in the ads

Venkata Susmita Biswas Mar 20, 2017 8:24 AM

Samsung India's upcoming Galaxy A Series phones are meant for millennials: Asim Warsi, Sr VP, Samsung India?blur=25

Samsung India has launched the 5.7-inch Galaxy A7 and the 5.2-inch Galaxy A5, which will be available for sale from March 15 in India

exchange4media Staff Mar 7, 2017 7:53 AM

Samsung India customer service campaign crosses 100 million views on YouTube?blur=25

‘We’ll Take Care of You, Wherever You Are’ campaign reaches milestone within seven weeks of its launch

exchange4media Staff Feb 22, 2017 5:19 PM

Is remonetisation a serious challenge for mobile wallets as tough competition too gets underway??blur=25

As the cash flow gets restored with remonetisation, digital wallet companies are hopeful that the trend of online payments will continue to witness growth despite the cash availability and fresh competition from global player, Samsung

Ruhail Amin Feb 20, 2017 7:59 AM

Samsung India Service campaign goes viral, crosses more than 17 million views on YouTube?blur=25

The campaign conceptualised by Cheil India was unveiled across 50 television channels supported by print, across cities and digital

exchange4media Staff Jan 6, 2017 8:17 AM

Samsung brings Christmas cheer with #WishUponMyGalaxy campaign?blur=25

The campaign is all about sharing one’s wish and bringing it alive for the users

exchange4media Staff Dec 24, 2016 8:37 AM

How advertisers are leveraging kids channels this Diwali?blur=25

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

Madhuwanti Saha Oct 24, 2016 8:31 AM

Navin Theeng joins Havas Worldwide as ECD?blur=25

In the 18 years he has been in the industry, Theeng has worked with Bates, McCann Erickson, Euro RSCG, Rediffusion DY&R, Contract and Cheil handling brands across categories such as consumer durables, colas, airlines, mobile phones, liquor, real estate and sports

exchange4media Staff Aug 9, 2016 8:45 AM

Bajaj, Amazon & MakeMyTrip feature among YouTube's most watched ads list?blur=25

We take a look at the top 10 most watched ads list which was released by Google for H1 2016

Ronald Menezes Jul 25, 2016 8:36 AM

ETV, TV 18 News Group hires Samsung's Rajiv Mishra as Group Business Head?blur=25

Mishra has worked for various media organizations like Hindustan Times Group, Star TV, Zee TV, Reliance Infocomm Limited, TV Asia of USA, News 24 (BAG Films and Media) and India News, among others

exchange4media Staff Jun 28, 2016 2:15 PM

Foxconn plans manufacturing base in India as Apple looks forward to a better market share?blur=25

Taiwanese contract manufacturer Foxconn is reportedly building a manufacturing facility in Maharashtra that will produce Apple phones in India. With global revenues falling, Indian sales figures were one of the highlights for Apple. Standing way below the current order of market share, Apple may be trying to better their hold on the Indian market

Ronald Menezes May 12, 2016 8:12 AM

Samsung, Flipkart & Practo ride 'Game of Thrones' wave, launch inspired campaigns?blur=25

Keeping the popularity of the show in mind, brands like Flipkart and Samsung have launched various campaigns around the new season of Game of Thrones

Ronald Menezes Apr 28, 2016 8:06 AM

Neeraj Bassi appointed as Chief Strategy Officer, Cheil India?blur=25

In his new role, Bassi will be responsible for the planning and strategy product of the agency across all its business divisions

exchange4media Staff Mar 29, 2016 8:47 AM