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From Samsung India to KOSH, we list out some endearing Mother's Day campaigns that caught our attention

exchange4media Staff May 10, 2018 9:00 AM

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DAN Advertising Report says that two of the biggest categories in e-commerce, namely technology and lifestyle will emerge as trendsetters in the future

exchange4media Staff May 10, 2018 8:55 AM

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Conceptualised by Cheil WW India, the campaign highlights the unconditional love of mothers in everyday life. It brings real life mother-daughter duos and explores the nuances of their relationship

exchange4media Staff May 8, 2018 3:17 PM

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Looking at brand engagements which made all the noise on the social media, especially Twitter, during IPL, according to data from international media intelligence company, Meltwater

exchange4media Staff May 7, 2018 8:57 AM

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Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Ruhail Amin Apr 19, 2018 8:53 AM

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Sony and LG retain pole positions as India’s second and third Most Trusted Brands in an encore of 2017

exchange4media Staff Apr 18, 2018 7:08 PM

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From the comeback of Amazon’s Chonkpur Cheetahs to LinkedIn launching their first TV commercial to be played during IPL, a slew of ads have been doing rounds just in time

exchange4media Staff Apr 10, 2018 8:56 AM

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Samsung launched its latest ad called 'Make it Yours' for its flagship Galaxy S9/S9+ smartphones during the airtime of 90th Academy Awards featuring Oscar Nominees

exchange4media Staff Mar 5, 2018 3:18 PM

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Launches 'For The Forward' In Celebration Of Creative Network's New Look And Proposition

exchange4media Staff Nov 28, 2017 11:20 AM

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Samsung leads most trusted brands list and most attractive brands index, Samsung Mobiles is ranked 215 in Most Attractive Brands list

exchange4media Staff Oct 27, 2017 8:08 AM

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Reliance Jio, and Patanjali give market leaders Airtel and HUL tough competition in telecom and FMCG categories respectively

Venkata Susmita Biswas Oct 25, 2017 7:50 AM

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Samsung is shunning ads focussed on features to tell stories about the people it serves in India

Venkata Susmita Biswas Sep 20, 2017 7:48 AM

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Vikas Agarwal, General Manager of OnePlus India, discusses about their unique marketing strategies and how Chinese brands are competing with global smartphone players

Dolly Mahayan Aug 8, 2017 7:58 AM

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As the festive season begins, Raksha Bandhan has already left its mark on Twitter as #RakshaBandhan trended the entire day on Twitter worldwide

exchange4media Staff Aug 8, 2017 7:39 AM

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The broadcast of the much-anticipated football league will be live on Star Sports Select and Star Sports Select HD

exchange4media Staff Jul 27, 2017 6:36 PM

Samsung India keeps up the emotional thread, talks taking pride in a daughter in new ad?blur=25

The campaign conceptualised by Cheil India has received approximately 13 million views on YouTube in two days

Venkata Susmita Biswas Jun 1, 2017 8:29 AM

Brands increasingly focus on after-sales service ads, reassure customers?blur=25

There is a fresh crop of after-sales customer service based TVCs, which have a unique message but will only see fruition if the service lives up to the claims made in the ads

Venkata Susmita Biswas Mar 20, 2017 8:24 AM

Samsung India's upcoming Galaxy A Series phones are meant for millennials: Asim Warsi, Sr VP, Samsung India?blur=25

Samsung India has launched the 5.7-inch Galaxy A7 and the 5.2-inch Galaxy A5, which will be available for sale from March 15 in India

exchange4media Staff Mar 7, 2017 7:53 AM

Samsung India customer service campaign crosses 100 million views on YouTube?blur=25

‘We’ll Take Care of You, Wherever You Are’ campaign reaches milestone within seven weeks of its launch

exchange4media Staff Feb 22, 2017 5:19 PM