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A report from Capgemini says that consumers’ emotions play a critical role in determining which brands they are loyal to, more insights on this at e4m Conclave South

Neethu Mohan Nov 22, 2018 8:43 AM

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A round-up of the 10 most viewed YouTube ads in India for the month of September

exchange4media Staff Nov 6, 2018 9:08 AM

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Conceptualised by Cheil Worldwide India, the campaign ‘Discover the Picture. Discover the Love’ continues to focus on the ‘Technology of loving’ where Samsung technology helps melt away barriers

exchange4media Staff Oct 21, 2018 9:57 AM

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While some ads kept up with the spirit of Independence Day and Friendship Day, others depicted wanderlust, budget purchase and even IoT

exchange4media Staff Oct 1, 2018 10:13 AM

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Prior to joining Oppo, Yadav served stints at Huawei Technologies and Vivo

Ruhail Amin Sep 27, 2018 8:57 AM

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The film tells a heart-warming story of the relationship between a mother and daughter, and how Bixby Voice Assistant helps transform their lives

exchange4media Staff Sep 24, 2018 6:45 PM

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Samsung India has called for a media review and has invited pitches from leading agencies including GroupM, Omnicom Media Group and Dentsu Ageis Group along with its existing agency Lodestar.

Naziya Alvi Rahman Jul 28, 2018 9:51 AM

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Juventus owners also own Fiat Chrysler Automobiles NV and Ferrari NV while team sponsors include names such as Adidas, Allianz and Samsung, all of whom could gather massive benefits out of this deal

exchange4media Staff Jul 12, 2018 8:59 AM

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Expect even more serious marketing initiatives as Samsung will now look for dominant position in the country where it is presently ranked second with a market share of 26. 2 per cent

Ruhail Amin Jul 10, 2018 8:54 AM

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A 700 page document to the US House Energy and Commerce Committee also revealed that Facebook partnered with Chinese firms, Huawei, Oppo and TC; companies flagged by US intelligence as national security threats

exchange4media Staff Jul 2, 2018 1:34 PM

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Here's a look at the best ads on YouTube during the month of May

exchange4media Staff Jun 28, 2018 3:56 PM

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The campaigns were conceptualized by the agency for The Times of India and Samsung smartphones

exchange4media Staff Jun 14, 2018 8:45 AM

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The best bets from the agency are Good Vibes App, Samsung Technical School – Seema Nagar campaign, and Adidas U17 FIFA Campaign #HeretoCreate

exchange4media Staff Jun 12, 2018 8:49 AM

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Works from Cheil Worldwide, BBDO, FCB India and DDB Mudra have made it to the list

exchange4media Staff Jun 7, 2018 8:30 AM

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On May 30th a hoarding appeared in Residency Road, Bengaluru and what made it stand out was that this one was placed inverted and had stickers of non-payment written on it.

exchange4media Staff May 31, 2018 8:57 AM

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Ranjivit Singh talks to exchange4media about Samsung's latest Mother's Day campaign and its marketing strategy

Dolly Mahayan May 14, 2018 8:59 AM

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From Samsung India to KOSH, we list out some endearing Mother's Day campaigns that caught our attention

exchange4media Staff May 10, 2018 9:00 AM

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DAN Advertising Report says that two of the biggest categories in e-commerce, namely technology and lifestyle will emerge as trendsetters in the future

exchange4media Staff May 10, 2018 8:55 AM

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Conceptualised by Cheil WW India, the campaign highlights the unconditional love of mothers in everyday life. It brings real life mother-daughter duos and explores the nuances of their relationship

exchange4media Staff May 8, 2018 3:17 PM