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Singh, CMO & Senior Vice President, Samsung India, talks about their ‘India, Ready, Action!’ campaign, their partnership with Mumbai Indians and plans to take on the intense competition

Anjali Thakur May 16, 2019 8:16 AM

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The campaign #IndiaReadyAction urges Gen Z & millennials in India to share up to 60 sec videos of their vision of real India to break any stereotypes that may exist about the country

exchange4media Staff May 9, 2019 4:52 PM

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Galaxy A20 is Samsung India's fourth smartphone in the Galaxy A series this year

exchange4media Staff Apr 5, 2019 5:10 PM

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The new series will also have Triple Warranty benefits and will allow consumers change cooling capacity as per number of people in the room

exchange4media Staff Mar 18, 2019 1:55 PM

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Avian WE bagged the mandate after a competitive review was undertaken in which some of the leading PR firms participated

exchange4media Staff Mar 5, 2019 8:49 AM

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Amdocs joined forces with Vivo to provide consumers with a hassle-free experience when connecting eSIM-equipped smartphones, wearables and future Internet of Things (IoT) devices to the Vivo network

exchange4media Staff Feb 25, 2019 3:49 PM

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Mistry, Head-Think Tank Team & Global Vice President-Research, Samsung, spoke about the future of mobiles and wearable information technology

Tasmayee Laha Roy Feb 25, 2019 9:40 AM

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Mobile phone brands dominate list of top 10 most engaging brands in India; Google India leads list of top 10 brands based on video views

exchange4media Staff Dec 19, 2018 1:17 PM

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According to YouTube, India has “truly became a ‘video-first’ country” with the platform reaching over 245 million monthly active users

exchange4media Staff Dec 7, 2018 4:57 PM

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A report from Capgemini says that consumers’ emotions play a critical role in determining which brands they are loyal to, more insights on this at e4m Conclave South

Neethu Mohan Nov 22, 2018 8:43 AM

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A round-up of the 10 most viewed YouTube ads in India for the month of September

exchange4media Staff Nov 6, 2018 9:08 AM

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Conceptualised by Cheil Worldwide India, the campaign ‘Discover the Picture. Discover the Love’ continues to focus on the ‘Technology of loving’ where Samsung technology helps melt away barriers

exchange4media Staff Oct 21, 2018 9:57 AM

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While some ads kept up with the spirit of Independence Day and Friendship Day, others depicted wanderlust, budget purchase and even IoT

exchange4media Staff Oct 1, 2018 10:13 AM

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Prior to joining Oppo, Yadav served stints at Huawei Technologies and Vivo

Ruhail Amin Sep 27, 2018 8:57 AM

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The film tells a heart-warming story of the relationship between a mother and daughter, and how Bixby Voice Assistant helps transform their lives

exchange4media Staff Sep 24, 2018 6:45 PM

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Samsung India has called for a media review and has invited pitches from leading agencies including GroupM, Omnicom Media Group and Dentsu Ageis Group along with its existing agency Lodestar.

Naziya Alvi Rahman Jul 28, 2018 9:51 AM

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Juventus owners also own Fiat Chrysler Automobiles NV and Ferrari NV while team sponsors include names such as Adidas, Allianz and Samsung, all of whom could gather massive benefits out of this deal

exchange4media Staff Jul 12, 2018 8:59 AM

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Expect even more serious marketing initiatives as Samsung will now look for dominant position in the country where it is presently ranked second with a market share of 26. 2 per cent

Ruhail Amin Jul 10, 2018 8:54 AM

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A 700 page document to the US House Energy and Commerce Committee also revealed that Facebook partnered with Chinese firms, Huawei, Oppo and TC; companies flagged by US intelligence as national security threats

exchange4media Staff Jul 2, 2018 1:34 PM