BARC: Debt funding without equity in process

It is learnt that debt funding through broadcasters and some major advertisers is currently underway for the present phase. As per sources, there will be no equity funding involved at any stage of the process

Abhinav Trivedi Mar 6, 2014 8:28 AM

Gloves are off as BARC takes an indirect dig at the 'existing ratings system'

Punit Goenka, Chairman, BARC states that the BARC model will be low cost & high value, while he terms the TAM model as inefficient system and not robust enough

Abhinav Trivedi Jan 21, 2014 9:32 AM