sameer-parwani
CouponDunia and Google India come together for a case study on innovative TrueView ads

As part of their recent campaign, CouponDunia created 50 TrueView (pre-roll) ads. The communication directly talks to viewers regarding their irritation on being shown a TruveView ad

Sarmistha Neogy Aug 27, 2015 8:30 AM

Net Neutrality: Internet companies unite to #savetheinternet

For internet-based companies, it makes perfect sense to ensure that the nascent online ecosystem is not burdened by unnecessary regulations and rules. No wonder there is an overwhelming support in this sector for net neutrality

Abhinna Shreshtha Apr 17, 2015 8:28 AM

Indian team's performance to pump in more ad spends on World Cup?

With World Cup viewership on the rise, ad rates are also likely to rise. Are more marketers looking to fuel in ad spends after India's entry into the quarter final stage?

Collin Furtado Mar 9, 2015 8:46 AM

Guest Column: E-commerce fastest growing sectors in Indian economy

Major players are reworking their strategies by evolving business models, developing aggressive marketing plans and investing in R&D; investment coming into e-commerce will be dedicated towards improving customer service

Sameer Parwani Jan 24, 2015 1:00 PM

Guest Column: E-commerce fastest growing sectors in Indian economy

Major players are reworking their strategies by evolving business models, developing aggressive marketing plans and investing in R&D; investment coming into e-commerce will be dedicated towards improving customer service

Sameer Parwani Jan 24, 2015 10:47 AM

Guest Column: Mobile commerce and the future of online shopping

Now the challenge lies in making mobile commerce a habit amongst consumers and in the coming years, the focus will shift on converting the app users into high paying consumers, predicts CouponDunia's Founder & CEO, Sameer Parwani

Sameer Parwani Jan 1, 2015 7:49 AM