With the New Year around the corner, Sameer Nair, CEO, Turner General Entertainment Network, leads Imagine into a new phase of financial and creative firepower. Shah Rukh Khan has been chosen as the host for ‘Zor ka Jhatka’, a “hilarious and wildly entertaining” reality show starting January-end 2011. Nair speaks to exchange4media on the plans ahead.
As I approach the end of a month as a broadcast media reporter for exchange4media, I have my plate full and brimming over. It has been exciting from Day One and I do not foresee the thrill dwindling off. Let me take you through a typical week in the life of... And pressure? What pressure?
NDTV Imagine would complete two years on January 21, 2010 and the channel has chalked out some aggressive plans for the year ahead. These plans include quick replacement of shows that are not working, increasing primetime to 7-11 pm as opposed to the current 8-11 pm band and a much stronger focus on its fiction offering.