Kingfisher's liquor business takes flight in the digital domain?blur=25

Samar Singh Shekhawat, SVP, Marketing, United Breweries elaborates on the company's strategy for the medium and how its innovative campaigns enable the brand to connect with the youth

Deepa Balasubramanian Sep 8, 2014 8:10 AM

IPL7: Reach of tournament has expanded, say marketers?blur=25

Although the opening match TVR of IPL (3.7) could be matched only once after that till May 10, marketers are confident that the viewership will see a surge now that the elections are over

Abhinav Trivedi May 26, 2014 8:50 AM

It is also not easy for IPL teams to find sponsors anymore: Samar Singh Shekhawat?blur=25

Even if IPL declines in value, it is far bigger than anything else, says Samar Singh Shekhawat, SVP-Marketing, United Breweries

Abhinav Trivedi May 13, 2014 8:00 AM

We spend 10% of our overall marketing budgets on digital: Samar Singh Shekhawat?blur=25

Samar Singh Shekhawat, SVP-Marketing, United Breweries, talks about the challenges in the evolving digital space in the context of successful brand narrative

Sonam Gulati Apr 15, 2014 7:43 AM