samar-singh-sheikhawat

He is said to be considering various offers and will take a decision soon

exchange4media Staff Aug 13, 2018 8:54 AM

The Kingfisher Indian Pranks League celebrates the IPL teams and their spirit of the good times with a series of video commercials

exchange4media Staff May 5, 2018 8:54 AM

Brands are allocating their media spends on the lucrative IPL and also aiming at attractive packages of Sony and Zee in order to increase reach

Madhuwanti Saha Mar 29, 2018 9:00 AM

Kingfisher rolls out 'The Singing Cricketers' campaign

This is the first ever campaign shot entirely by the cricketers themselves in a selfie mode – using hand held phones, cameras, selfie sticks and drones. The TV campaign took 24 international cricketers and close to a 1000 fans to create this

exchange4media Staff May 17, 2016 3:19 PM

A lot of clients today do not understand the business:  Samar Singh Sheikhawat @Goafest 2016

Samar Singh Sheikhawat, SVP Marketing, United Breweries Ltd spoke about some crucial factors that the agencies need to adopt during the ‘Industry Conclave’

Ritushree Patra Apr 8, 2016 8:27 AM

Publicis wins Heineken India account

The agency takes over the business from Wieden + Kennedy and will partner the account of their Bangalore office

exchange4media Staff Feb 5, 2016 11:34 AM

Indian Digital Media Awards returns for another edition

Entries are now open for IDMA 2014, which will be held in Mumbai on June 6. There are five main awards categories – Web, Mobile, Social Media, Languages and Hall of Fame Awards

Sonam Gulati Apr 1, 2014 8:19 AM

Kingfisher takes to crowd sourcing to create a new lingo - ‘Kinglish’

Created by JWT Bangalore & the King of Good Times, the whole new font was contributed by party animals as part of the beer brand’s activation drive

Twishy Nov 4, 2013 8:40 AM

Mobile mktg-specific campaigns result in zero spillovers, say experts

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma Sep 10, 2013 9:53 AM

Mobile mktg-specific campaigns result in zero spillovers, say experts

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma Sep 10, 2013 8:30 AM

Ad spend through mobile to reach 10% by 2015, say experts

At present, mobile-based mktg is around 3% of the total mktg budget & only the business made by the channel will decide the acceptance of such advtg among the Indian audience, say experts

Ankur Gaurav Sep 7, 2013 9:43 AM

A voice in your head telling you to grab a Heineken?

If it is, don't be alarmed! You do not have a problem. It just means that the beer brand's experiential marketing initiative has hit a home run

Twishy Sep 2, 2013 8:04 AM

Tweet till you drop to appease the Kingfisher Beer God

The brand has launched a Twitter campaign #DearBeerGod, which is a chance for consumers from across the country to lead their city to victory and win gallons of beer

Twishy Aug 1, 2013 8:10 AM

Heineken bullish on digital marketing

UB Group’s beer brand, Heineken is set to invest almost 15 per cent of its marketing budget on digital and social media platforms in the next quarter

Rahul Dubey Mar 16, 2012 8:21 AM

IMPACT Annv Spl: Indian consumers & marketing

Samar Singh Sheikhawat, Senior VP, Marketing, United Breweries, highlights the seven characteristics of India consumers that changed marketing approach.

Samar Singh Sheikhawat Dec 14, 2011 7:26 AM

Heineken ‘opens a new world’ with OOH campaign

Heineken, the well-known beer brand launched in India by United Breweries Ltd, has embarked on an OOH campaign, titled ‘Open your world’. Portland is handling the outdoor duties for the beer brand, while Weiden+Kennedy is the creative agency on the account.

exchange4media Staff Oct 14, 2011 8:54 AM

Heineken’s digital duties assigned to 22feet

Bangalore-based independent digital solutions provider 22feet has won the digital duties of Dutch beer brand Heineken. Vineet Gupta, Managing Partner, 22feet, has confirmed the win. Weiden + Kennedy is handling the creative duties of Heineken, while the media mandate is parked with Mindshare, Bangalore.

Sai Prasanna Oct 5, 2011 8:51 AM