Sir Martin Sorrell warns against neglecting traditional media, makes a strong case for digital media's role in addressing the future generations and asks if marketers and agencies are ready for the big change

Abhinn Shreshtha Aug 19, 2014 9:27 AM

Admen Piyush Pandey & Sam Balsara will lend creative edge to BJP's campaign for the Assemble polls in Maharashtra, Haryana, Jharkhand and J&K. UK-based Manoj Ladwa is also back to handle the communications aspect for the polls

exchange4media Staff Aug 12, 2014 7:56 AM

If there is anything ad land is ubiquitously voicing today, it's the indispensable & gratifying spirit of youth in the advertising field. From Piyush Pandey, Sunil Lulla, KV Sridhar

Henna Achhpal and Saloni Datta Jul 29, 2014 8:17 AM

Publicis' Nakul Chopra was elected Vice President. Immediate past President Arvind Sharma will be the ex-officio member of the new AAAI EC. Elected members of the EC include Sam Balsara, Ashish Bhasin, Rohit Ohri, C V L Srinivas, Srinivasan K Swamy among others

exchange4media Staff Jul 26, 2014 8:53 AM

The CMD of Madison World and jury member on the Media Lions Jury this year, talks about the takeaways from judging the entries, the need for India to adapt to digital, his favourite sessions & more...

Priyanka Mehra Jun 18, 2014 12:02 PM

The CMD of Madison World and jury member on the Media Lions Jury this year, talks about the takeaways from judging the entries, the need for India to adapt to digital, his favourite sessions & more...

Priyanka Mehra Jun 18, 2014 9:54 AM

The Chairman & MD, Madison World speaks about his expectations from the new government, and learnings from the BJP campaign that can be applied to other industries as well

Priyanka Mehra May 20, 2014 9:26 AM

Clients & employees not being at the core, lack of a clear vision & strategy emerge as some of the factors that have led to the collapse of the Publicis-Omnicom mega merger, feel industry experts

Priyanka Mehra May 12, 2014 8:50 AM

The Editor-In- Chief of Times Now and Sam Balsara, Chairman, Madison World get together to discuss 'The Next Generation News Anchor - Reinventing the way news is done'

Abid Hasan May 2, 2014 9:02 AM

Industry experts believe that print and digital media are symbiotic, where campaigns and content using both media are delivering effective results

Abid Hasan Apr 8, 2014 10:37 AM

Industry experts believe that print and digital media are symbiotic, where campaigns and content using both media are delivering effective results

Abid Hasan Apr 8, 2014 9:03 AM

The third edition of IMPACT magazine's most eagerly awaited list of the most influential women in media, marketing and advertising is all set to be revealed in Mumbai today

exchange4media Staff Mar 19, 2014 9:54 AM

Madison's Sam Balsara is part of Media Jury. O&M's Rajiv Rao is part of the Film Jury. Encompass Events' Sukrit Himanshu Singh is part of Promo &Activation Jury

exchange4media Staff Mar 18, 2014 8:30 AM

The much awaited list is all set to be unveiled on March 19, 2014 in Mumbai at a glittering evening hosted by Colors

exchange4media Staff Mar 12, 2014 9:52 AM

The Chairman and MD, Madison World is optimistic about the Govt giving TAM time to continue till BARC is active and is confident that measurement in some form or the other will always be there

Priyanka Mehra Mar 4, 2014 9:08 AM

The much awaited list for IMPACT Top 50 Most Influential Women for 2014 is all set to be unveiled on March 19, 2014 in Mumbai

exchange4media Staff Mar 3, 2014 9:32 AM

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 11:04 AM

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 10:02 AM

This is the third edition of the Top 50 list. The special initiative is a step to acknowledge the achievements of women who give a whole new meaning to the words - power and influence

exchange4media Staff Feb 26, 2014 9:52 AM

Magazines talk to super influencers, hence are the most influential advtg mediums, said the Chairman & MD of Madison World, adding that unlike television, magazines cater to segmented audiences

Ankur Gaurav Feb 26, 2014 9:29 AM