sam-balsara
Tapping the right opportunities with marketing technology@ The exchange4media Conclave?blur=25

exchange4media Conclave to be held on 8th October explores the theme of ‘Making Technology Work For Marketing’ with global industry leaders sharing insights on right opportunities in the world of marketing technology

exchange4media Staff Sep 22, 2015 8:11 AM

Madison Media wins media duties of OYO Rooms?blur=25

The agency has won the account on the back of a multi-agency pitch that took place a few months ago. The news was confirmed to exchange4media by Sam Balsara, Chairman and MD of Madison World

Priyanka Mehra Sep 9, 2015 8:50 AM

Sam Balsara on instilling a certain pride and craft into Print Advertising?blur=25

Madison Media was named 'Media Agency of the Year' at Dainik Bhaskar INK Awards 2015 in addition to winning multiple awards. Chairman and MD of Madison World, Sam Balsara comments on the wins as well as the power of print advertising

exchange4media Staff Aug 24, 2015 7:54 AM

Sam Balsara on winning Agency of the Year at Media Ace Awards?blur=25

The media agency which runs under the Madison World umbrella took home the award for Agency of the Year at the recently held, Media Ace Awards

exchange4media Staff Jul 28, 2015 5:08 PM

Why e-commerce ad spends will be runaway success this festive season?blur=25

E-commerce space took off spectacularly well last Diwali with small as well big e-commerce players in a no holds barred ad spend spree. Industry experts believe this festive season will be even better for the flourishing sector

Sarmistha Neogy Jul 27, 2015 10:10 AM

Why e-commerce ad spends will be runaway success this festive season?blur=25

The small as well as the big e commerce players bare no holds in spending on ads. With more money coming into market, it feuls more ads during festive season. Read more.

Sarmistha Neogy Jul 27, 2015 8:21 AM

“A global brand is not built in a year”: Dr. Mukund Rajan?blur=25

At exchange4media’s inaugural Media Ace Awards, honouring the best work among media agencies, Dr Mukund Rajan, Brand Custodian and Member – Group Executive Council, Tata Sons, spoke about the journey of one of the most reconizable brands to have come out of India

exchange4media Staff Jul 25, 2015 8:21 AM

Sam Balsara to moderate Advertising Club’s Media Review panel discussion?blur=25

The event will host presentations by industry stalwarts followed by the panel discussion

exchange4media Staff Jul 15, 2015 5:51 PM

All eyes on Balsara-Sakhuja partnership?blur=25

Sam Balsara and Vikram Sakhuja who have known each other for over two decades, have distinctive styles of leadership. It will be interesting to see how the partnership pans out

Priyanka Mehra Apr 23, 2015 9:53 AM

"Vikram will focus on here and now of our clients' businesses...," says Sam Balsara?blur=25

"Vikram will focus on here and now of our clients' businesses and their future growth strategies that can be impacted by media," says Madison World Chairman & MD Sam Balsara as he talks about Sakhuja joining Madison Media Group including OOH as Partner and Group CEO

Priyanka Mehra Apr 22, 2015 9:26 AM

GroupM's Vikram Sakhuja to join Madison as Equity Partner?blur=25

Sakhuja will be responsible for the Media and OOH business of Madison World and will work closely with Sam Balsara. Gautam Kiyawat, current Madison Media Group CEO will be relocating to Singapore for personal reasons

Priyanka Mehra Apr 21, 2015 7:11 AM

Madison PR adds 45 clients in 2014-15?blur=25

Backed by innovative campaigns, and digital PR, the agency claims to have registered substantial growth for the 3rd consecutive year

exchange4media Staff Mar 31, 2015 12:46 PM

'Creativity, For Goodness' Sake!' - a festival of debate by ASCI?blur=25

Ogilvy's Piyush Pandey, Future Group's Santosh Desai, Standard Chartered Bank's Sanjeeb Chaudhuri and Provacateur Advisory’s Paritosh Joshi to participate in a debate

exchange4media Staff Mar 19, 2015 8:10 AM

IMPACT's 50 Most Influential Women 2015 list to be unveiled today?blur=25

IMPACT unveils the fourth edition of 50 Most Influential Women in Media, Marketing and Advertising in Mumbai today

exchange4media Staff Mar 18, 2015 10:20 AM

IMPACT's 50 Most Influential Women 2015 list to be unveiled today?blur=25

IMPACT unveils the fourth edition of 50 Most Influential Women in Media, Marketing and Advertising in Mumbai today

exchange4media Staff Mar 18, 2015 8:37 AM

Creative exaggeration vs misleading claims: Where do marketers draw the line??blur=25

These and other questions on self-regulation & the boundaries of creative expression in advertising take centre-stage at a mega festival being organized by ASCI in association with exchange4media in Mumbai on March 20, 2015

exchange4media Staff Mar 3, 2015 8:14 AM

Help us maximise effectiveness of govt ad spends: Piyush Goyal?blur=25

Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, calls upon media & advertising industry to come up with holistic project plan to maximise effectiveness of government ad spends at PMMAO 2015

exchange4media Staff Feb 23, 2015 9:17 AM

Industry leaders on political communication and the role of professional advertising?blur=25

Madison's Sam Balsara, Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, DB Group's Girish Aggarwal, Colors’ Raj Nayak, Star’s Sanjay Gupta and Times Group’s Arunabh Das Sharma on how political parties and the govt could make better use of advertising opportunities on an ongoing basis with help from professional agencies

Abhinn Shreshtha Feb 23, 2015 8:59 AM

Industry leaders come together for advertising & marketing discourse at PMMAO 2015?blur=25

Leaders across domains throw light on substantial issues, trends and forecasts pertinent to advertising and marketing industry at the unveiling of Pitch Madison Media Advertising Outlook 2015

exchange4media Staff Feb 21, 2015 10:43 AM

Indian advertising industry grew by 16.4% in 2014, almost at par with our projection of 16.8%: Sam Balsara?blur=25

At the unveiling of the 11th Pitch Madison Media Advertising Outlook 2015 Report, Sam Balsara, Chairman & MD, Madison World, takes the audience through the forecast numbers and the factors that will contribute to the growth of Indian AdEx. 9.6% growth is expected in 2015

Henna Achhpal Feb 21, 2015 9:29 AM