Sam Balsara spoke about how advertisers constantly want acknowledgement for their work and see awards as the best way to get talked about

Anam Khan Jan 16, 2018 8:57 AM


With the topic being simplicity of the media game at exchange4media’s 3rd edition of the Media ACE Awards, the need for simpler measurement tools and more trust between agencies was discussed at length

exchange4media Staff Sep 27, 2017 8:15 AM


The Chairman and Managing Director of Madison World was recognised with the Hallmark Award for his contributions to the media and advertising domains

exchange4media Staff Sep 25, 2017 9:54 PM


Sam Balsara,Chairman and Managing Director, Madison World gives us his overview of Uday Shankar’s 10 years at Star India

Sam Balsara Jul 4, 2017 7:44 AM

Concerned print industry braces for new tax regime under GST?blur=25

Under the GST, newsprint will be subjected to a heightened tax rate of 5% as opposed to 3%, earlier. While some publishers fear increased cost, others suggest clients pay for it

exchange4media Staff May 25, 2017 7:51 AM

I always encouraged my daughters to achieve something significant: Sam Balsara, Madison World?blur=25

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

exchange4media Staff Mar 16, 2017 8:50 AM

Pitch Madison Advertising Report 2017: FMCG category still remains a laggard in the digital area: Sam Balsara?blur=25

The 15th Pitch Madison Advertising Report 2017 found that the growth of the advertising market slowed down to 12.5 per cent in 2017 and predicts the growth in 2017 to be around 13.5 per cent.

exchange4media Staff Feb 16, 2017 8:41 AM

Dixcy Scott launches 'Fully elastic, Fully fantastic' campaign featuring Salman Khan?blur=25

This is the first campaign for Dixcy Scott after O&M won the account without a pitch process early this year

exchange4media Staff Sep 28, 2016 8:15 AM

Pitch Madison mid-year review downgrades ad growth forecast by 3.5%?blur=25

In mid year review numbers released today, Pitch Madison mid year report has projected an ad industry growth of 13.2% only, down from the original forecast of 16.8% growth released at the start of the year

exchange4media Staff Aug 12, 2016 5:26 PM

Power jury meets today to select IMPACT’s 50 Most Influential Women, 2016?blur=25

Overwhelming response to initiative; more than 100 new names on nominee shortlist

exchange4media Staff Mar 2, 2016 7:56 AM

The government believes in self-regulation: JS Mathur?blur=25

exchange4media group and Madison Media released the 2016 edition of the Pitch Madison Advertising Outlook Report (PMAR) in Mumbai. The Chief Guest on the occasion was J.S. Mathur, Special Secretary, Ministry of State for Information & Broadcasting (I&B).

exchange4media Staff Feb 12, 2016 8:19 AM

2016 to witness increase in creative hot shops: Industry experts?blur=25

The trend of ad honchos starting on their own has been on the rise in the last one year. From creative heads like Abhijit Awasthi, Pratap Bose, Satbir Singh and Chraneeta Mann, who quit their high-profile jobs to start-off on their own, experts predict 2016 will witness an increase in such creative hot shops.

Sarmistha Neogy Jan 28, 2016 8:18 AM

New Year Resolutions of Industry honchos?blur=25

Here are some promises industry honchos have made to themselves by way of New Year resolutions

exchange4media Staff Jan 6, 2016 7:54 AM

exchange4media unveils Grand Jury for IMA 2015?blur=25

The high-profile jury will comprise of Amarjit Batra, RS Sodhi, Dave Thomas, Manoj Kumar, Mohit Khattar, Rakshit Hargave, Sam Balsara, Umang Bedi, Vivek Khanna, Sandeep Kaul, and Salil Kapoor

exchange4media Staff Oct 20, 2015 9:31 AM

Day 1 @ Madison, Vikram Sakhuja talks about digital growth, clients, leadership and more?blur=25

Vikram Sakhuja, who formally joins Madison Media Group including OOH as Equity Partner and Group CEO, today talks about his expectation from Team Madison, answers question on speculation over the possible movement of talent as well as clients from GroupM to Madison post his move to Madison, in his own inimitable way

Priyanka Mehra Oct 19, 2015 9:11 AM

Consumer insights still rule, no matter how advanced technology is: Mike Amour?blur=25

At the 15th edition of the e4m Conclave, Mike Amour, Mike Amour, President APAC, Starcom MediaVest Group, spoke on the topic ‘Exploring and exploding a Few Myths about Technology in Marketing’

exchange4media Staff Oct 9, 2015 8:04 AM

Madison Media wins Milton, Treo, Piramal Realty,,, Wrogn, Aerobok?blur=25

Madison Media Group has won a host of new businesses in 2015 including Snapdeal,, Oyo Rooms, Viber,,, Metro Cash & Carry,,, Amul Hosiery, Bandhan Bank, amongst others

exchange4media Staff Sep 24, 2015 12:30 PM

Tapping the right opportunities with marketing technology@ The exchange4media Conclave?blur=25

exchange4media Conclave to be held on 8th October explores the theme of ‘Making Technology Work For Marketing’ with global industry leaders sharing insights on right opportunities in the world of marketing technology

exchange4media Staff Sep 22, 2015 8:11 AM